Grow your customer engagement to annual commitments
Arrive in time for this Monday morning BONUS SESSION!
Come early to the Mega-Conference and take advantage of a bonus workshop that runs all Monday morning, Feb. 26 – focused on growing your customer engagement to annual commitments.
This bonus session will focus on how to successfully sell the combination of print and digital solutions in the "Real World" in 2018. It will specifically demonstrate how to gain greater credibility with any small- or medium-sized business owner by learning how to "speak their language" and make the right sale for better long-term relationships.
The Mega-Conference will be held Feb. 26-28 in San Diego.
Our presenters are:
- Mike Centorani, co-founder of Sales Transformation Now
- Julie Foley, director of affiliate success, Second Street
- Liz Crider Huff, director of affiliate success, Second Street
They will be examining best practices for selling unique solutions for engaging readers, connecting them to customers and managing a consultative sales team in the real world.
This bonus session, which runs from 8:30 a.m. - Noon, is open to everyone who is registered for the Mega-Conference ... at no extra cost.
Centorani said: "Participants of this session will walk away with 'Real World' sales approaches and strategies they can use immediately." He said, "Two of the most common objections salespeople hear is: 'I want to think about it' or 'I'm not interested.' This session will teach salespeople the true reasons why they keep hearing these objections and specific ways to win these same types of potential clients over by taking a completely different sales approach."
Huff is encouraging publishers to send their sales executives to this workshop. "Learn learn how to engage your audience, grow and monetize your email database and drive measurable results for your advertisers," she said.
About our presenters:
Mike Centorani is the co-founder of Sales Transformation Now, Inc. and the former vice president of sales training and development at Matchcraft. Sales Transformation Now offers sales training and sales management consulting for traditional media and search companies throughout the U.S. and in 22 countries worldwide. He brings more than 30 years of print media experience combined with over 20 years of digital marketing expertise. Sales Transformation Now was chosen by Google to offer sales training to its Google Premier SMB Partners in 2011. He has worked with many of the largest newspapers in the U.S., such as GateHouse Media, Scripps, Digital First Media, Newsday Media, McClatchy, Lee Enterprises, AdvanceNet, Maine Today Media, and others. In 2016, he was a Google Certified "Micro-moments" Speakers.
Centorani is known for his "real world" approach to the sales call process and his ability to teach sales reps "how to speak the small business owner's language" and "make the right sale" based on their specific needs.
He has a bachelor's degree from the University of Binghamton in upstate New York with a major in English and a minor in advertising.
Julie Foley is director of affiliate success at Second Street. Previously she worked for Morris Multimedia. Foley works one-on-one with many of Second Street's clients to help them find success through creating engaging campaigns that drive results. When she's not at Second Street, you can find her spending time with her family and cheering on her beloved Georgia Southern University Eagles.
Liz Crider Huff is the director of affiliate success at Second Street and has extensive background in media. She is a huge advocate of the power of engagement campaigns for every department within an organization, including sales, marketing, audience development and editorial.
So Many Options to Choose From at Mega!
The 2018 Mega-Conference will have more than three dozen sessions for attendees to choose from – offering an array of professional development opportunities with something for everyone.
Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference.
The Key Executives Mega-Conference is a joint effort of the Inland Press Association, Local Media Association, Southern Newspaper Publishers Association, News Media Allliance and the California News Publishers Association.
In its eighth year, Mega-Conference attendance ranges from 700-900 attendees. Most of the attendees are owners, publishers, digital officers or revenue officers of media operations with both print and digital assets, serving their local communities. A sizable trade show is associated with the conference.