Podcasting trends, opportunities and best practices
Podcasting has been around for more than a decade but has seen explosive growth the last few years as smartphones and smart speakers have become ubiquitous media devices. Podcast ad revenue has nearly doubled in the last two years to $314 million since 2017, according to the Interactive Advertising Bureau, which projects revenue to double again by 2020.
If this content distribution channel is not in your strategic plan, maybe one of the Tuesday morning breakout sessions at the Mega-Conference will change your mind.
Laura Rich, host of The Exit Club, a podcast about entrepreneurs, and founder of The Podcasting Agency, which develops engaging audio content for marketers, will be talking with media professionals about best practices in podcast marketing, from content and distribution to technology and advertising options.
She will feature local media case studies and explore ideas on the spot.
Rich said, "Attendees will leave with a framework for how to think about a podcast strategy for their market."
Rich has focused on local media for the last eight years as the founder of Street Fight, a local media industry publication, and previously worked as a journalist for Inc., Fast Company, New York Times, Condé Nast Portfolio and others.