Reader's Corner

No, news publishers shouldn't skip the Millennials generation


INMA recently published an article entitled 'Instead of courting Millennials, should news media skip this generation?,' to which the answer, categorically, is no.

The article predicts, somehow, that the generation isn't "fully grown" and that "Tumblr, Snapchat, Imgur, and a slew of other words missing vowels are still their thing," implying that eventually the Millennial generation will grow up and get back to valuing serious mediums. Consequently, argues Maria Terrell, maybe publishers shouldn't be changing their platform strategy to reach these people – eventually they'll give up these youthful foibles and change to fit publishers' priorities, rather than the other way round.

Read more from TheMediaBriefing.

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