Mirabel Technologies launches next generation of website visitor identification CRM software


Mirabel Technologies, creator of the Magazine Manager and Newspaper Manager CRM platforms, has officially unveiled "Mirabel's Marketing Manager" a next generation web visitor identification CRM platform with built-in marketing metrics, data appending and a multitude of related lead generation capabilities, including identification of unknown website visitors.

Like its Magazine Manager product, which is utilized by 15,000+ worldwide media entities, Mirabel's Marketing Manager software is supported by a CRM structure proven effective by thousands of Magazine Manager users. However, unlike most CRMs in today's marketplace, The Marketing Manager also addresses the challenges of prospecting, visitor identification and data appending which occurs much earlier in the sales funnel.

"The genesis of this company was that we wanted to know who was coming to our website, and then have as much data we could about that prospect automatically appended to the record to give our sales staff an edge in finding new prospects. We think we are doing that better than anybody in the market," said Mark McCormick, president of Mirabel Technologies.

Aside from identifying unknown visitors, Mirabel's Marketing Manager has several other prospecting advantages. With its proprietary database of over 9 million businesses and nearly 90 million email addresses, it can append data to nearly any website visitor or email address captured on a landing page, website or form submission.

Basic contact info, such as IP address and phone number, are typical fields populated within the Marketing Manager. However, other automatically appended data fields include fellow employees, their job titles, their email addresses and a company's reported revenue.

While most CRMs can effectively organize sales efforts, fewer platforms rank leads based on web behavior indicating purchase intent. By integrating with powerful marketing tools like MailChimp and Unbounce for landing pages, The Marketing Manager ranks, scores and aggregates target prospects based on triggers such as whitepaper downloads, email opens, video views, meeting requests and other data.

"Having all of this marketing data is one app is a big advantage. This product does the 'heavy lifting' of data mining and gives [sales reps] a shortcut to finding more clients," said Jakob Fenger, director of client engagement at Mirabel Technologies.

Mark Corbett, associate publisher at Gulfstream Media Group, a new Marketing Manager client, said: "We've already seen its value and what it can do. In the last six months, this app added 3,000 new records to our CRM, and 5 percent of them converted already."


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