12 cheers for new revenue ideas!

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During one of the idea-packed P2P video conference calls last year, The Roanoke Times shared a holiday promotion called "12Cheers!"  It was a contest designed for restaurants to showcase their best cocktails during the holidays – along the lines of the 12 Days of Christmas.

In September, SNPA will host a free conference call that will be completely focused on holiday sales revenue. Share one idea for a Halloween, Thanksgiving, Veterans Day, Christmas or other holiday promotion and get the complete collection of ideas at no cost. Get some great new ideas on Thursday, Sept. 26, at 2 p.m. (EDT).

Want to know a little more about the Roanoke contest? Download a PDF of the flyer used with restaurants.

This was sold as an integrated campaign, including digital and print. Online voting was held to determine the winner and the restuarants featured in this got really hyped about the contest. They helped to drive votes in the contest by emailing customers in their databases to alert them to the newspaper's holiday campaign.

Don't miss your chance this year to find some new Fourth Quarter sales ideas!

To take part, send an email by Sept. 20 to Greg Watson (greg@snpa.org) with the subject line P2P and share one holiday idea with him.  Share the following information about your idea.


  • Tell us about a successful sales strategy, project or program for the 4th Quarter.

  • Tell us about any digital components of your program and how they contributed to the program's success.

  • Provide a summary of the results and what you plan to do going forward. 

  • Finally, provide the name, telephone number and email address of the person at your newspaper who can provide additional details if there are questions or more information is needed.

revenue, P2P

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