AffinityX and TownNews form partnership

AffinityX and TownNews have announced a partnership to help move the newspaper industry forward. As part of the partnership, AffinityX works within TownNews' BLOX Total CMS (content management system) for newspapers that choose to outsource editorial page design/production. AffinityX will actively promote BLOX Total CMS to its clients who do not already have a preferred solution in place.

David Grant, founder and executive vice president advertising services for AffinityX, said: "TownNews and AffinityX are combining their extensive newspaper experience to significantly reduce production costs and time to market even further. Using TownNews' BLOX Total CMS functionality and AffinityX's page design skills, the two companies have developed a partnership to smoothly implement across both existing and future customers. The partnership will enable newspapers to pay back their investment for the BLOX Total CMS within a few weeks of implementation."

Brad Ward, CEO, TownNews, said: "With more than 1,700 local media organizations relying on TownNews for management of their web and mobile sites, video, social media, digital advertising, apps and print editions, it made complete sense for TownNews and AffinityX to combine our highly complementary services. It's our passion at TownNews to help local media companies succeed and we found a like-minded partner in AffinityX."

Mark Poss, CEO of Big Fish Works, is a mutual client of AffinityX and TownNews and noted, "We're excited that AffinityX and TownNews are partnering to make the newspaper businesses more efficient, because they are both the best-in-class for what they do. There has been a shifting mindset in which publishers are more comfortable handing off processes we used to own to outsourcing partners who can take the burden off the in-house team. Big Fish Works is one of these more forward-thinking publishers."