The Tyler Loop: Growing membership with events and newsletters

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This summer, Innovation in Focus is speaking to news organizations that are exploring new, emerging or unique revenue models

In a small town with slightly more than 100,000 people, known for its annual rose festival, news site The Tyler Loop is growing a membership model with events and a newsletter to collaborate, not compete with, other local news organizations.

The philosophy is somewhat unique in journalism because limited community resources can create more competitors than collaborators. Co-founder Tasneem Raja moved to Tyler with her husband, Chris Groskopf, and started the site to increase community journalism, events and community partnership. Raja's lessons from the last two years can help other news startups. Her business model includes donations, sponsorships and memberships.

Read more from the Reynolds Journalism Institute

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