04.23.2019
We're Sharing This Month's NEX-GEN Call with You!

Jeff DeLoach addresses SNPA's NEX GEN Class during video conference call.
By Cindy Durham, SNPA
The newsroom plays a key element in any newspaper's circulation and audience development goals, industry leaders told members of SNPA's NEX GEN Class during a video conference call last week.

Executives who addressed this month's topic were:
  • Jeff DeLoach, president of the Chattanooga Times Free Press.
  • David Kirkman, vice president of audience services, Richmond Times-Dispatch.
  • Mark Adams, audience acquisition and retention manager, The Post and Courier, Charleston, S.C. Adams also is a member of the NEX GEN Class of 2018-19.
Among the key takeaways shared with the group:
  • Retaining current subscribers is much more efficient than acquiring new ones.
  • Utilizing value-selling techniques with each subscriber touch point is critical – especially with incoming calls.
  • Reader revenue, both print and digital, has growing importance for future financial health, not only audience needs.
  • Traditional sales channels will remain important, enhanced with innovative digital marketing (email and social media).
  • Market audience leadership through quality content is essential.
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Calendar of Events
August 15 - 17, 2019

This conference will focus exclusively on revenue generation – and what you can do to increase revenue at your organization.

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October 6 - 8, 2019
Great Ideas

P.J. Browning (center), publisher of The Post and Courier, said the media company decided to acquire Steeplechase of Charleston in order to invest in the community and diversify the company.

The Post and Courier of Charleston, S.C., is getting into the horse racing business, acquiring the ownership rights to Steeplechase of Charleston.

P.J. Browning, publisher of The Post and Courier, said at a Thursday announcement at The Dewberry that acquiring the event helps the media company to diversify its portfolio and invest in its community.

"It makes good business sense for all of us here to pay attention to the ways in which Charleston residents and visitors alike embrace our unique events," Browning said. "Thousands of people attend festivals around town each year, and there's every reason that this can and should happen with Steeplechase."

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SNPA People

Catherine Boone

Catherine G. Boone has been named president and publisher at Vicksburg Newsmedia LLC, and will assume those duties in early June.

Vicksburg Newsmedia publishes The Vicksburg (Miss.) Post, VicksburgPost.com and Vicksburg Living magazine and owns and operates Signs First and Speediprint.

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Tricia Johnston

Tricia Johnston, an accomplished newspaper and marketing executive, has been appointed publisher of The Goshen News.

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Jim Brown

Borrell Associates has announced management changes that include the promotion of Jim Brown to the role of president and Colby Atwood transitioning to executive director and senior advisor. It is the second management change since February, when the company promoted Corey Elliott to senior vice president of Local Market Intelligence.

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Charles Westmoreland

The Columbia (Mo.) Daily Tribune's managing editor has announced he'll be leaving the newspaper this summer.

Charles Westmoreland told newsroom staff earlier this month he'd be departing in late June or early July to return to Alaska with his family. He and his family relocated to Columbia from Juneau.

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Industry News

Two Georgia newspaper groups working together to gain efficiencies in operations have announced another joint project.

Times-Journal Inc. in Marietta and Southern Community Newspapers Inc. in Lawrenceville will consolidate the two companies' customer service call centers May 1.

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Brainworks Software has announced that the Fairbanks Daily News-Miner has once again taken its relationship with Brainworks to the next level. The News-Miner first installed Brainworks' advertising system in 2004. This 15-year partnership continues with the paper's commitment to be an early adopter for Brainworks' new Stratica Advertising and CRM system.

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Six publications owned by Brehm Communications have deployed Presteligence's My News 360 platform for their editorial front-end system, website, e-edition and mobile apps.

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SNPA Jobs Network

2nd Pressmen for a DGM 430 press, Venice Gondolier, Venice, Fla.
The Venice Gondolier (Sun Coast Media Group) is looking for 2nd press leaders who are experienced – ensuring safety, quality, basic maintenance and repairs on Press. Learn more and submit your resume

Press Operator, Sun Coast Press, Port Charlotte, Fla.
Sun Coast Press, a rapidly growing daily and commercial print shop, has a full-time opening for a Press Operator. Learn more and submit your resume

Advertising Director, The Lawton Constitution, Lawton, Okla.
As ad director you will plan and implement sales programs for all advertising print and digital categories, as well as the Constitution's 580 Magazine and the Ft. Sill base newspaper.  Learn more and submit your resume

CEO, New Merged Association (SNPA and Inland)
The Southern Newspaper Publishers Association and Inland Press Association are in the process of merging. A search has begun for a new CEO who will be the voice and face of the newspaper industry. Learn more and submit your resume

Post your job openings with SNPA. There's no cost to SNPA members. To post your employment listing, simply email the text of your ad to cindy@snpa.org.

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Training and Development

In this webinar, our presenter will show you tips and tricks on recording and editing audio and video, taking the best photos and time-saving tools that make journalism from your cell phone possible and productive.

If you can't participate on April 25, no problem! Register anyway and view a recording of the webinar at your convenience.

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Don't have the highest circulation in your market or the lowest rates? Are your prospects claiming they have no money and that your print and digital publications no longer work?

Are they turning to "free" social media instead?

Don't let that prevent you or your ad staff from bringing in serious ad revenue. You just need to make the shift to selling response.

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Reader's Corner

You get what you measure.

Count the number of bylines a newspaper reporter produces, and you'll likely get more bylines. Track page views closely, and your newsroom will be far more attune to what is driving page views and how to get more of them.

What a news organization includes in the set of metrics that leadership and staff monitor regularly can have some unintended consequences. Distraction from things that are more important, if nothing else. Google Analytics can measure a lot of different things, and there's a temptation to include as many ways of measuring audience as one can cram into a spreadsheet. In the process, staff can get hung up on measuring changes in process instead of changes in outcomes.

Read more from Editor & Publisher

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Arkansas Gov. Asa Hutchinson signed into law last week one of the newspaper industry's most critical items of legislation to emerge from the 2019 General Assembly, a bill ensuring newspapers remain the principal source for public notices.

Act 1075 establishes that Arkansas's cities, counties and public school districts must use newspaper public notices when soliciting competitive bids for construction projects. The Act, which originated as Senate Bill 409 by Sen. Scott Flippo, R-Mountain Home, as initially drafted would have made newspaper publication an option for such notices along with websites and construction trade journals.

The compromise final bill eliminates the choice of the three, thus requiring cities, counties and schools to publish bid notices for at least two consecutive weeks in newspapers. If the entities would like to also post the notices on websites or in construction trade journals, they may do so.

Read more from Arkansas Publisher Weekly

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Americans in urban communities are more likely to say local news media mostly cover the area where they live, while rural residents say that their local news media mostly cover another area, such as a nearby city, according to a new Pew Research Center survey.

Roughly six-in-ten self-described urban residents (62 percent) say their local news media mainly cover the area they live in, while a majority of those who describe themselves as rural residents (57 percent) say the opposite is true – their local news media mostly cover some other area, a concern raised by many journalism watchers following newsroom cutbacks and media consolidation. Self-described suburbanites are more evenly split, according to the survey conducted Oct. 15-Nov. 8, 2018, among nearly 35,000 U.S. adults.

Read more from the Pew Research Center

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News and commentary of interest to journalism innovators and entrepreneurs. Read the latest from the Donald W. Reynolds Journalism Institute.

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