We're Sharing This Month's NEX-GEN Call with You!

Jeff DeLoach addresses SNPA's NEX GEN Class during video conference call.
By Cindy Durham, SNPA
The newsroom plays a key element in any newspaper's circulation and audience development goals, industry leaders told members of SNPA's NEX GEN Class during a video conference call last week.

Executives who addressed this month's topic were:
  • Jeff DeLoach, president of the Chattanooga Times Free Press.
  • David Kirkman, vice president of audience services, Richmond Times-Dispatch.
  • Mark Adams, audience acquisition and retention manager, The Post and Courier, Charleston, S.C. Adams also is a member of the NEX GEN Class of 2018-19.
Among the key takeaways shared with the group:
  • Retaining current subscribers is much more efficient than acquiring new ones.
  • Utilizing value-selling techniques with each subscriber touch point is critical – especially with incoming calls.
  • Reader revenue, both print and digital, has growing importance for future financial health, not only audience needs.
  • Traditional sales channels will remain important, enhanced with innovative digital marketing (email and social media).
  • Market audience leadership through quality content is essential.
Calendar of Events
April 25, 2019

In this webinar, our presenter will show you tips and tricks on recording and editing audio and video, taking the best photos and time-saving tools that make journalism from your cell phone possible and productive.

August 15 - 17, 2019
October 6 - 8, 2019
Great Ideas

P.J. Browning (center), publisher of The Post and Courier, said the media company decided to acquire Steeplechase of Charleston in order to invest in the community and diversify the company.

The Post and Courier of Charleston, S.C., is getting into the horse racing business, acquiring the ownership rights to Steeplechase of Charleston.

P.J. Browning, publisher of The Post and Courier, said at a Thursday announcement at The Dewberry that acquiring the event helps the media company to diversify its portfolio and invest in its community.

"It makes good business sense for all of us here to pay attention to the ways in which Charleston residents and visitors alike embrace our unique events," Browning said. "Thousands of people attend festivals around town each year, and there's every reason that this can and should happen with Steeplechase."

SNPA People

Catherine Boone

Catherine G. Boone has been named president and publisher at Vicksburg Newsmedia LLC, and will assume those duties in early June.

Vicksburg Newsmedia publishes The Vicksburg (Miss.) Post, VicksburgPost.com and Vicksburg Living magazine and owns and operates Signs First and Speediprint.

Tricia Johnston

Tricia Johnston, an accomplished newspaper and marketing executive, has been appointed publisher of The Goshen News.

Jim Brown

Borrell Associates has announced management changes that include the promotion of Jim Brown to the role of president and Colby Atwood transitioning to executive director and senior advisor. It is the second management change since February, when the company promoted Corey Elliott to senior vice president of Local Market Intelligence.

Charles Westmoreland

The Columbia (Mo.) Daily Tribune's managing editor has announced he'll be leaving the newspaper this summer.

Charles Westmoreland told newsroom staff earlier this month he'd be departing in late June or early July to return to Alaska with his family. He and his family relocated to Columbia from Juneau.

Industry News

Two Georgia newspaper groups working together to gain efficiencies in operations have announced another joint project.

Times-Journal Inc. in Marietta and Southern Community Newspapers Inc. in Lawrenceville will consolidate the two companies' customer service call centers May 1.


Brainworks Software has announced that the Fairbanks Daily News-Miner has once again taken its relationship with Brainworks to the next level. The News-Miner first installed Brainworks' advertising system in 2004. This 15-year partnership continues with the paper's commitment to be an early adopter for Brainworks' new Stratica Advertising and CRM system.


Six publications owned by Brehm Communications have deployed Presteligence's My News 360 platform for their editorial front-end system, website, e-edition and mobile apps.


What if you could close more deals on the first call? What would that mean to your sales team and to your revenue?

At Mission One: Revenue, learn how dozens of newspapers across the nation are using the Present, Competitive and Dominant (PCD) proposal template to present ideas to advertisers on the spot.

SNPA is a co-sponsor of this June 11-13 conference in Richmond, Va.

SNPA Jobs Network

Circulation Manager, Temple Daily Telegram, Temple, Texas
The circulation manager is responsible for all of the department's activities, including customer service, home delivery, single copy, niche product distribution, circulation reporting and promotion. Learn more and submit your resume

Advertising Director, Chattanooga Times Free Press, Chattanooga, Tenn.
Chattanooga Times Free Press is looking for a dynamic, innovative and passionate Advertising Director. We are looking for a person who can successfully lead the local sales team. This role will have a direct line of responsibility to the President.  Learn more and submit your resume

VP Circulation, Lakeway Publishers, Inc. Morristown, Tenn.
Lakeway Publishers Inc., in Morristown, Tenn., is seeking to fill the position of VP Circulation. This position will direct the print and digital subscription distribution and audience development for the company and assists the Publisher in the execution of his duties. Learn more and submit your resume

Local News Reporter, M. Roberts Media, LLC, Marshall, Texas
The Marshall News Messenger, an award-winning, six-day daily in East Texas, has an immediate opening for a reporter in Marshall, Texas. We are seeking an energetic local news reporter who has the ability to think for our newsroom. Learn more and submit your resume

Pressroom Manager, The Index-Journal, Greenwood, S.C.
The Index-Journal Company, a family-owned daily newspaper celebrating 100 years of business in Greenwood, S.C., is seeking an experienced Pressroom Manager. This is a full-time, salaried position with day and nighttime hours. Learn more and submit your resume

General Manager - Advertising Director, The Daily Corinthian, Corinth, Miss.
This is a hands-on position requiring direct involvement in all areas of the newspaper operation including editorial, advertising sales, production and delivery.  Learn more and submit your resume

Sales Leaders, D-R Media, Fla.
Are you a great newspaper salesperson but burned out on management? D-R Media is looking for talented sales leaders who want to get back in the field. You will be responsible for sales results of a single publication. Depending on the publication it could be just you or no more than two potential sales people. Learn more and submit your resume

Post your job openings with SNPA. There's no cost to SNPA members. To post your employment listing, simply email the text of your ad to cindy@snpa.org.

Training and Development

In this webinar, our presenter will show you tips and tricks on recording and editing audio and video, taking the best photos and time-saving tools that make journalism from your cell phone possible and productive.

If you can't participate on April 25, no problem! Register anyway and view a recording of the webinar at your convenience.


Don't have the highest circulation in your market or the lowest rates? Are your prospects claiming they have no money and that your print and digital publications no longer work?

Are they turning to "free" social media instead?

Don't let that prevent you or your ad staff from bringing in serious ad revenue. You just need to make the shift to selling response.

Reader's Corner

You get what you measure.

Count the number of bylines a newspaper reporter produces, and you'll likely get more bylines. Track page views closely, and your newsroom will be far more attune to what is driving page views and how to get more of them.

What a news organization includes in the set of metrics that leadership and staff monitor regularly can have some unintended consequences. Distraction from things that are more important, if nothing else. Google Analytics can measure a lot of different things, and there's a temptation to include as many ways of measuring audience as one can cram into a spreadsheet. In the process, staff can get hung up on measuring changes in process instead of changes in outcomes.

Read more from Editor & Publisher


Arkansas Gov. Asa Hutchinson signed into law last week one of the newspaper industry's most critical items of legislation to emerge from the 2019 General Assembly, a bill ensuring newspapers remain the principal source for public notices.

Act 1075 establishes that Arkansas's cities, counties and public school districts must use newspaper public notices when soliciting competitive bids for construction projects. The Act, which originated as Senate Bill 409 by Sen. Scott Flippo, R-Mountain Home, as initially drafted would have made newspaper publication an option for such notices along with websites and construction trade journals.

The compromise final bill eliminates the choice of the three, thus requiring cities, counties and schools to publish bid notices for at least two consecutive weeks in newspapers. If the entities would like to also post the notices on websites or in construction trade journals, they may do so.

Read more from Arkansas Publisher Weekly


Americans in urban communities are more likely to say local news media mostly cover the area where they live, while rural residents say that their local news media mostly cover another area, such as a nearby city, according to a new Pew Research Center survey.

Roughly six-in-ten self-described urban residents (62 percent) say their local news media mainly cover the area they live in, while a majority of those who describe themselves as rural residents (57 percent) say the opposite is true – their local news media mostly cover some other area, a concern raised by many journalism watchers following newsroom cutbacks and media consolidation. Self-described suburbanites are more evenly split, according to the survey conducted Oct. 15-Nov. 8, 2018, among nearly 35,000 U.S. adults.

Read more from the Pew Research Center


News and commentary of interest to journalism innovators and entrepreneurs. Read the latest from the Donald W. Reynolds Journalism Institute.

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