Crisis PR: How to counter the assault on journalism and media credibility
In today's highly divisive political environment, the media and its credibility have become the news. Reporters and media outlets are under attack from all sides – the public, companies, social media, even the nation's highest office. How can local newspapers convince their audience to click and read when they're constantly warned of "fake news"?
During next month's SNPA News Industry Summit in Nashville, Tara Deering Hansen, principal of Sonder Public Relations, will discuss the importance of local newspapers developing a public relations strategy to strengthen trust and credibility in their communities. Like any reputable company, newspapers must know and own their brand.
On Thursday morning, Oct. 11, Deering-Hansen will walk through the steps newspapers can take to:
- Evaluate and understand their brand image.
- Proactively educate and engage their targeted audience.
- Successfully promote the critical role they play.
- Promote transparency before, during and after perceived errors or bias.
The News Industry Summit will be held at the Nashville Hilton. The SNPA room block at the Hilton has been released, but the hotel might have rooms available at its standard pricing. To check availability, call the hotel at (615) 620-1000 (Monday through Friday from 8 a.m. to 5 p.m.) or dial 1-800-HILTONS.
There are many hotels in and around downtown Nashville. To shop for the best available rate, check your favorite travel website like hotels.com and Travelocity.com