USA TODAY NETWORK initiates ReachLocal roll-out across all local markets

USA TODAY NETWORK, part of Gannett Co., Inc., has launched a phased rollout of ReachLocal to its 109 local markets in the United States. Gannett acquired ReachLocal, an innovative digital marketing solutions company, in August 2016.

"This is an exciting next step for us as we continue to expand our digital capacity for advertising partners across all of our local properties. ReachLocal has an outstanding management team and best-in-its-class digital marketing solutions to help drive our customers' sales," said Bob Dickey, Gannett president and CEO. 

ReachLocal focuses on the digital marketing needs of local businesses, with its digital marketing solutions comprising products and services in three categories: 

• Digital advertising, including search engine marketing, display, social ads and retargeting.
• Web presence solutions such as websites, search engine optimization, social, chat and listings.
• Software products that enable clients to assess the efficiency of their marketing efforts, facilitate their interactions with customers, and manage jobs, teams and customer payments. 

ReachLocal, named Google Quality Account Champion and Innovation Champion for multiple years, has sales operations in the U.S., Canada, Australia, New Zealand, Japan, Germany, the Netherlands, Austria, Brazil and Mexico.