Virginia Video Network is live in the Richmond area
The Richmond Times-Dispatch is excited to launch the Virginia Video Network, a location-based video advertising solution delivered through standalone periodical racks and video displays. Through this new platform, the paper's advertisers can market directly to consumers at the point of purchase in high-traffic retail locations.
Virginia Video Network is Virginia's first digital-out-of-home video marketing solution that combines data and technology together to deliver relevant advertising messages to targeted customers.
Broderick Thomas, a five-year employee of the Richmond Times-Dispatch, leads this new program as director of the Virginia Video Network. Thomas was previously the director of digital sales.
"I've been an entrepreneur at heart my entire life, so the chance to launch a new business line for The Times-Dispatch was something I couldn't pass up," said Thomas. "The Virginia Video Network revolutionizes the way we provide valuable news content that our audience depends on, as well as the business solutions that we offer to our advertising partners. VVN expands the dynamics of how the RTD broadcasts in our community."
With this technology, advertisers are able to target VVN racks in desirable locations based on demographic data. More than 20 display screens are active in retail locations across the Richmond, Va., area. GPM Investments, LLC, along with their fas mart® convenience stores, has partnered with The Times-Dispatch to place 10 screens in the top locations.
"We are very excited to partner with The Times-Dispatch in bringing up-to-the-minute news content to our customers," said Bill Reilly, senior vice president of marketing at GPM. Reilly went on to say, "We are always in the market for these sorts of innovative programs and products which add that extra layer of value and convenience to our store atmosphere."