Thursday, March 28, 2019

Free Webinar: Money Beyond Money

The webinar recording can be viewed anytime if this date does not work for you!


Finding new revenue streams – the real money beyond the "marketing budget" – in an industry undergoing rapid disruption can seem overwhelming. This insightful webinar will demystify the traditional sales process from selling print and digital to non-traditional in your local market.

Our presenter will provide tips and ready-for-market ideas that you can implement in your weekly or daily immediately from the perspective of a fundraiser. Hint: It isn't about selling – it's about helping businesses and decision makers follow their own interests, express their values and advance their own aspirations. To grow your newspaper's market share and capture unbudgeted dollars, your work is about emotional fulfillment.

In the words of the 1930s communications guru Dale Carnegie, "You'll have more fun and success when you stop trying to get what you want and start helping other people get what they want."

If you can't participate on March 28, no problem!  Register anyway and view a recording of the webinar at your convenience.

Please email Paulette Sheffield at if you do not have the SNPA member code for our webinars.  See below for details about registering free.

Our Presenter:

Zack Ahrens spent nearly 20 years in the newspaper industry serving as president and publisher of the Topeka Capital-Journal, president and publisher at the Log Cabin Democrat in Conway, Ark., and vice president of sales for GateHouse Media's Ohio units.

Ahrens began his career in 2000 at the York News-Times and served as publisher of several weeklies in Nebraska before moving to Lee Enterprises in 2006 as advertising director for a Nebraska daily. He later worked as advertising and digital media director for the Grand Forks Herald. Ahrens has been rated as a top presenter, serving as a keynote speaker at the 2012 Mega-Conference, presenter at numerous press conventions, live trainer and webinar speaker.

SNPA members can register for webinars at no cost. The registration fee is $35 for other newspapers ($45 after March 25). Registrations will be accepted up until the day of the webinar.

Registration instructions for SNPA members:

  • Email for the COUPON CODE to register free (if you don't already have the SNPA code)
  • Click here to begin the registration process
  • Click on REGISTER NOW
  • Fill in the required fields and select the number of registrations in the drop down "SPACES"
  • Ignore the $35 price
  • In the COUPON CODE field, enter the code that Paulette Sheffield gave you.
  • Hit SUBMIT

*Can't attend the program at this time? Sign up for the program and watch it when it's convenient for you with our webinar archives. You receive free access as part of your registration.

For registration questions, please contact:

If you need assistance immediately prior to a webinar, please contact: (515) 244-2145.



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