Thursday, April 18, 2019

Free Webinar: Media Generational Strategies -- What Drives Your Consumers?

The webinar recording can be viewed anytime if this date does not work for you!


Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? In this webinar, we will discuss two fundamental truths to explain the dramatic differences among the generations and the need for all newspapers to understand those differences.

Truth #1: Between birth and our early 20s, we form most of the core values and beliefs that we'll embrace our entire lives.

Truth #2: The experiences and teachings of our Formative Years mold our core values that guide our consumer decisions.

Chuck Underwood helps you understand the unique values and attitudes that drive each generation's unique consumer, career and lifestyle decisions.

If you can't participate on April 18, no problem!  Register anyway and view a recording of the webinar at your convenience.

Please email Paulette Sheffield at if you do not have the SNPA member code for our webinars.  See below for details about registering free.

Our Presenter:

As the founder and principal of Ohio-based the Generational Imperative, Inc., a generational business consultancy, Chuck Underwood trains American business, government, education, religion and all other sectors in a full list of generational strategies. Three decades of research and front-line application with an A-List of clients. His 2018 book, "America's Generation in the Workplace, Marketplace and Living Room," is the most comprehensive presentation of generational business strategies ever published.

Underwood spent his earlier career in the mass media of radio and television, first as an award-winning broadcast journalist and national sports play-by-play announcer, and then as a creator and producer of original programming.

SNPA members can register for webinars at no cost. The registration fee is $35 for other newspapers ($45 after April 15). Registrations will be accepted up until the day of the webinar.

Registration instructions for SNPA members:

  • Email for the COUPON CODE to register free (if you don't already have the SNPA code)
  • Click here to begin the registration process
  • Click on REGISTER NOW
  • Fill in the required fields and select the number of registrations in the drop down "SPACES"
  • Ignore the $35 price
  • In the COUPON CODE field, enter the code that Paulette Sheffield gave you.
  • Hit SUBMIT

*Can't attend the program at this time? Sign up for the program and watch it when it's convenient for you with our webinar archives. You receive free access as part of your registration.

For registration questions, please contact:

If you need assistance immediately prior to a webinar, please contact: (515) 244-2145.


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