How to reach your audience when your website goes down
With so many publishing platforms and social networks available, there's no reason for a news organization to go dark when its website is down. But it must have a good plan in advance. Here are the steps to get ready.
MOREINCnow.tv drives $90K with golf card
Popular golf card has customers demanding more; on track to make $112K.
MORETampa Bay Times unveils newspaper racks that can stream video news and advertising
The Tampa Bay Times has unveiled a new type of newspaper rack equipped with a 24-inch flat-screen monitor that can stream news and information at select retail outlets around the bay area. TimesVision is being installed in about 50 locations.
The 24-inch monitor streams news content and advertising in a seven-minute loop. The paper has the ability to update it in real-time with breaking news. It's all part of a new initiative called TimesVision designed to display video billboard content at print distribution racks in select retail outlets.
In the newsroom, a team of journalists will be producing short, sharp videos that will play on the TimesVision monitors – interspersed with marketing spots, advertising and in-store promotions at host locations.
This technology enables the Times to create a news and information feed that can be sold to advertisers around the bay area.
MOREHere's a free online tool to aid with FOIA requests
The Reporters Committee has launched iFOIA, an electronic information request filing and tracking system.
MORETwitter up-sells: JobsDiva, DrivesDiva
Earning $10 per tweet, the Richmond Times-Dispatch is creating a Twitter following over jobs and cars.
MOREA definitive guide to verifying digital content
This resource for journalists and aid providers will provide tools, techniques and step-by-step guidelines on how to deal with user-generated content during emergencies.
MORE9 tips for planning, selling & promoting basketball promotions
The college basketball tournament may be short, but the opportunities to score promotions revenue are immense.
MOREWhat does Facebook’s friends and family algorithm change mean for your site’s content?
For anyone who has been following Facebook's news feed algorithm changes over the years, it seems like with every change announced, publishers collectively hold their breath waiting for their traffic to drop off a cliff. So far publishers have not seen a significant change in Facebook referrals, especially if they post quality content. So what exactly is quality content, and if you're managing a Facebook page, how do you combat this algorithm change to make sure your fan pages see your post?
MOREDRIVING - New Car Preview
The printed vehicle preview section is an annual hit – but the digital version really revs viewers' engines!
MORECapitalize on holidays with online promotions
Take advantage of holidays that lend themselves to special promotions – and lay out a yearly calendar to show advertisers BEFORE they set their ad budgets.
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