In just the first week after its launch, The Virginian-Pilot's Evening Pilot app was downloaded nearly 4,000 times and EP had more than 250,000 page views. Advertising sponsorship of the app's loading page is sold out for three months, and readers have been generating lots of positive feedback through the app's survey tools.

This free playbook from Second Street includes tips and ideas for running successful online promotions.

Advocate Digital Media will market it, place it, produce it, and maybe even put it in the newspaper. This article also includes a television commercial promoting Advocate Digital Media.

GateHouse Media launched a month-long nationwide sweepstakes on Jan. 15 to promote its partnership with Houzz that will provide readers with a fully co-branded experience, including the ability to purchase products directly from the publisher's co-branded websites. Among the prize offerings are a $5,000 Houzz shopping spree, daily cash prizes and Houzz discount coupons. It's all part of GateHouse Media's strategy to create local home and real estate destination channels within newspapers' websites.

Destin.com is for visitors and locals alike. And, the site's connection to the Northwest Florida Daily News puts it above all other coastal tourism-oriented websites.

In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.

"Newspapers have been trying to play defense for a long time. From classifieds to inserts to our core users migrating to digital, our industry has been in protection mode," says Vince Johnson, publisher of The Item in Sumter, S.C. "Video allows us to play offense."

For digital editors and content producers looking to get a better handle on how their content is performing on social, CrowdTangle is an excellent tool.

Politically Georgia provides subscribers a new source for statewide reporting on Georgia politics. The AJC's journalists will bring readers the most important stories of the day, with a focus on elections, health care, immigration, the economy, opinions and columnists.