McClatchy to launch digital news outlet to serve Youngstown, Ohio
McClatchy has selected Youngstown, Ohio, as the launch city for The Compass Experiment – an initiative in association with Google to develop essential and sustainable local digital news models.
"When we heard that Youngstown's daily newspaper, The Vindicator, would be closing, we saw an opportunity to help a community with a rich heritage and distinct identity find a path forward for local news," said Mandy Jenkins, general manager of The Compass Experiment. "We are on the ground now working with people in the community to set up a digital news outlet that will launch in the fall."
More
What does Facebook’s friends and family algorithm change mean for your site’s content?
For anyone who has been following Facebook's news feed algorithm changes over the years, it seems like with every change announced, publishers collectively hold their breath waiting for their traffic to drop off a cliff. So far publishers have not seen a significant change in Facebook referrals, especially if they post quality content. So what exactly is quality content, and if you're managing a Facebook page, how do you combat this algorithm change to make sure your fan pages see your post?
MORE
INCnow.tv drives $90K with golf card
Popular golf card has customers demanding more; on track to make $112K.
MORE
Tribune re-imagines news for mobile
Human voice and text-to-speech technology delivers thousands of stories from top newspapers and websites.
MORE
WebSpectator brings time-based ad viewability metric to ad:tech San Francisco
New Guaranteed Time Slot (GTS) advertising metric helps publisher triple ad impressions, increase inventory served and increase CPMs by 87 percent.
MORE
RichmondDRIVES.com offers access to more than 6,000 vehicles
The Richmond Times-Dispatch launches the "click and easy way" to find a new ride!
MORE
LIONshare could put millions in ad revenue in coffers of local media publishers
Over the next year, RJI and LION Digital Media will be transforming LIONshare® from an internal system into an open platform called LIONshare® Media Planner that can be freely accessed by all digital marketers and publishers. Here is a breakdown of what they are building.
MORE
Rockdale paper adds digital edition on Wednesday mornings
Analytical measurements are helping the staff in Rockdale County determine the sweet spot for content in its new digital edition. This small staff is now producing one print edition a week and one digital edition -- and wowing its readers, advertisers and publisher!
MORE
All in with digital media
Advocate Digital Media will market it, place it, produce it, and maybe even put it in the newspaper. This article also includes a television commercial promoting Advocate Digital Media.
MORE
8 tips for establishing your brand of journalism on Periscope
Reporters can set themselves apart on platforms like Periscope by not just creating brand recognition for their newsrooms, but by treating themselves as a brand. Here are some best practices to keep in mind.
MORE
Freshen up July Fourth coverage with these interactive tools
How will your newsroom cover July Fourth festivities this year? If your answer is limited to a print event preview, photo gallery or a quick video of the local parade, I challenge you to get creative and add something new to your coverage. Here are some interactive coverage ideas to get you started.
MORE