Bi-monthly magazine draws affluent readers 6/2/13

EXECUTIVE SUMMARY  

The Suffolk News-Herald has figured out how to make $125,000 annually with a bi-monthly community magazine.

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Newspaper puts business cards in the hands of 20,000 people 6/2/13

EXECUTIVE SUMMARY  

After sales commissions and expenses, The Courier News makes money on the first business card placement in this directory. The second (required) placement is pure profit!

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Puzzle books disappear fast in Greeneville 6/2/13

EXECUTIVE SUMMARY  

Puzzle Book generates about $1,500 in monthly revenue.

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Second Amendment sale capitalizes on passion over gun rights 6/4/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."

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Sales staff more than doubles revenue goal with parent magazine 7/2/13

EXECUTIVE SUMMARY  

The initial edition of a new parent magazine published by The Index-Journal in Greenwood, S.C., brought in double the revenue that the paper was expecting! As a result, Lakelands Parent will be published at least quarterly. Initially, the plan was twice a year.

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New holiday content unveiled 8/15/13

EXECUTIVE SUMMARY  

Green Shoot Media releases suite of Christmas sections.

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Naples Daily News' live event engages choice merchants 8/21/13

EXECUTIVE SUMMARY  

Newspaper's post-ballot cocktail reception and awards ceremony continued to engage advertisers after the ballot was over.

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Sell your advertisers with statistics 6/8/15

By Jane Nicholes
EXECUTIVE SUMMARY  

Research has proven lucrative for Jones Media.

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Victoria readers sell their belongings through Bargains361 2/6/14

By Donnis Baggett (reprinted from Texas Press Messenger)
EXECUTIVE SUMMARY  

Bargains361 is like a consignment shop for readers who want to sell their items online but don't know how or have time. The newspaper handles the sale and earns a profit margin of about 35 percent.

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5 tips for driving revenue and audience with Mother's Day promotions 3/24/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Bring in the big bucks this May with Mother's Day contests, deals stores and spa cards.

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