I like the fact that this could be zoneable for different school districts, and the print run is small for each district because of the distribution method. Should be able to get a premium and still keep rates below the newspaper rate card, which encourages small biz and booster ads. Sell ads for all districts or just one and maximize the effort. The hardest part of this might be trying to pin down the school system to hard calendar dates!
Please explain the inappropriate content below.
