Run Till It $ells 4/2/19

By Jane Nicholes, SNPA Correspondent

As media companies seek out new sources of revenue, some are turning back to older strategies that once fattened newspapers. During the recent SNPA P2P video conference on classified advertising, several participants detailed variations of "Run Till It Sells," in which the advertiser pays one flat price to run an ad virtually indefinitely.

This week the eBulletin looks at a Savannah Morning News program targeting real estate agents. Next week we'll examine how two companies are ramping up vehicle sales.

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