Sean Stroh, a Millennial who works for Editor & Publisher, writes: "It's Sunday morning, and I'm getting ready to read the news, but I'm not picking up my cell phone or booting up my laptop. I'm picking up my hefty 100-plus page Sunday edition of my local newspaper.

"As someone you would consider a millennial, you might find it hard to believe that's how I choose to spend my Sunday mornings. Of course, since we no longer have to wait for the news of the world to come solely from the pages of a newspaper, and consequently, we seem to be busier than ever before, why spend what precious time we have with them?

"Though I was never able to witness the golden age of newspapers, I can now attest to something else that still remains quite special – the Sunday newspaper experience."

Read more from Editor & Publisher.

Almost every owner has a selling price he or she would like for the business, including publishers. The publishing industry has used many methods to determine a publication's value; the most common method now used is a multiple of cash flow. However, often sellers set a price by what their business is worth to them, and sometimes it is based on what they need, which is rarely related to the value.

There are several steps publishers can take to potentially increase the value of their publication in a sale. Putting these into action over a 3-5 year period should set the stage for a smooth and rewarding transaction.