Stuff a last-minute sales stocking 12/11/18

By Jane Nicholes, SNPA Correspondent

As the holiday sales season comes down to the wire, here's a quick way to generate a little more revenue, make readers smile and sell some more papers.

The Bay City Tribune in Texas, which circulates about 4,000 papers twice weekly, filled up two full pages at Halloween with photos of kids in costume, got a major business to sponsor the promotion and made $500. There's no reason the same plan can't work with Santa Claus.


Thumbs Up in Bay City 10/28/14

By Jane Nicholes

Variation on letters to the editor are just the latest change for Texas semi-weekly.

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