Borrell Associates launches bimonthy podcast 7/23/19

Borrell Associates has launched a bimonthly podcast discussing the latest trends in local marketing. Joining Gordon Borrell for these lively 20-minute shows is Corey Elliott, executive vice president of Local Market Intelligence. Borrell says they make a good team "because we don't always agree."


Jim Brown promoted to president of Borrell Associates 4/22/19

Borrell Associates has announced management changes that include the promotion of Jim Brown to the role of president and Colby Atwood transitioning to executive director and senior advisor. It is the second management change since February, when the company promoted Corey Elliott to senior vice president of Local Market Intelligence.


U.S. local digital advertising forecast to rise in 2019 4/9/19

U.S. local digital advertising is expected to climb 9.2 percent this year to $77 billion, according to Borrell Associates -- rising as a percentage of all U.S. local advertising to a 63 percent share.

In 2018, the local ad research consultancy says digital had a 53 percent share of the $126.3 billion total U.S. local ad market -- $67.4 billion.

Much of this digital ad activity comes from "pure-play" digital media companies -- $57.1 billion -- with $10.3 billion from traditional media companies.

Read more from MediaPost


Nancy Lane is awarded Borrell Award of Merit 3/11/19

Nancy Lane, president of the Local Media Association, has been selected as the recipient of Borrell Associates' 2019 Award of Merit for outstanding leadership and innovation in local media. The award was presented Monday in front of more than 300 media executives at Borrell's 10th annual Local Online Advertising Conference at the Grand Hyatt in Manhattan.


Where's the Southern ad spend? 5/8/18

Here's your chance to find out what YOUR advertisers are thinking.

Borrell Associates invites SNPA members to participate in its 2018 Local Advertiser Survey, which is now underway.


Research Alert: Local direct mail advertising on the rise 12/12/17

In the rush to focus on digital, you may have missed the fact that consumer usage of direct mail advertising has been on the rise. In fact, direct mail recently surpassed daily newspapers as the leading way consumers get coupons.

To learn more, Borrell Associates surveyed 1,640 local businesses that advertise via the U.S. Mail. The findings are now available from Borrell Associates.


Borrell: Too many local newspapers remain stuck in their newsroom 'church' 6/6/17

Content is king. But newspapers especially should heed the lament of Shakespeare's King Henry IV: "Uneasy lies the head that wears a crown."

Those words echo through Borrell's recently published update to its "Benchmarking Local Media Digital Revenue." The most telling revenue numbers in the report are how Facebook, whose news content is much less trusted by Internet users, according to a BuzzFeed-commissioned survey, far outperforms newspapers as well as broadcasters, cablers and other local media operations.

Read more from Street Fight.


Research Alert: Final analysis on 2016 political advertising 1/3/17

CEO Gordon Borrell says: "Political advertising has gone from an every-other-year bonanza to a never-ending stream of media buying. Understanding what's changed and where it's headed would seem important to anyone involved in advertising."


Research Alert: Real estate advertisers trimming digital 10/25/16

Shrinking at a rate of 6.3 percent this year, real estate advertisers are "adjusting the dials" for a more appropriate mix of media. And for the second year in a row, the amount that agents, brokers and developers are spending on digital media is declining. Download a free executive summary of this new report from Borrell Associates.


Local advertisers are agitated (and doing something about it) 9/6/16

Borrell Associates has been busy this summer vastly expanding its annual survey of local advertisers. That research is now complete, and the analysis is available for download.

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