The Sway's marketing tactics are a little bit different
If there's another newspaper with a beer named after its innovation, we haven't heard about it.
The Pilot publishes Wednesdays and Sundays and circulates 12,500 papers in Southern Pines, N.C. It, like many other papers, looked for a way to reach millennials with advertising and news while capitalizing on the services offered by its in-house First Flight Digital operation.
What The Pilot came up with does not involve top executives at the paper, and it isn't afraid to take a risk. The name of the product is The Sway, and it's an email newsletter "that delivers bite-sized information with a funny, snappy voice," according to the paper's entry.MORE
SNPA members elect new officers/directors for 2016-17
SNPA members elected officers for 2016-17 at the News Industry Summit in Sarasota, Fla.
Read this article to see who has been elected as additional SNPA officers and as members of the Board of Directors.
Chris Reen nominated as president of SNPA for 2016-17
SNPA members will elect officers for 2016-17 on Thursday morning, Sept. 15, in Sarasota, Fla.
Read this article to see who has been nominated as additional SNPA officers and as members of the Board of Directors.
If you have not registered for the conference yet, please register right away. Costs increase $100 per person on Thursday. MORE
David Dunn-Rankin nominated as president of SNPA for 2015-16
How small newsrooms can go big when news comes to town
When Pinehurst, N.C., hosted its third U.S. Open and fourth U.S. Women's Open Championships, The Pilot set out to become "the paper of record for the U.S. Open.” Publisher David Woronoff said, “We wanted to own it in a way that no other medium could, save NBC." Here's how they did it.MORE
We have a new website:
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.More
New association launches today;
SNPA-Inland merger is complete
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.More