Things designers don't want to hear
Over the next few months, I'm offering some of my best columns from the past few years.
This one focuses on things designers hear that drive them nuts.
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Is your 'designer' a designer?
COME JUNE 1, I will have spent 30 years as a newspaper consultant. That's a long time. I'll be retiring at the end of this year ... perhaps sooner.
It's time for me to turn my attention more toward Julia and my family ... and the pursuits that bring me joy.
Over for the next few months, I'm offering some of my best columns from the past few years.
Here's one that focuses on designers.
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Shorter is better
So ... how does design affect readability? And how does writing affect design?
Take a look at the two stories in the illustration with this column. Which do you think will be read by more readers?
Well, the one on the right, of course!
The short paragraphs make that story more appealing because readers understand a simple truth about writing: Shorter is better.
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We have a new website:
www.newspapers.org
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.
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New association launches today;
SNPA-Inland merger is complete
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.
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