Attach the newspaper's name and brand to the local high school football rivalry game, and you have the Citizen Tribune Kickoff Classic in Morristown, Tenn.
The two high schools serving Morristown and Hamblen County, the East Hurricanes and the West Trojans, play the game, sell the tickets and provide the concessions. The Citizen Tribune sells everything else, from souvenirs to Jumbotron ads to time-out sponsorships.
"They play anyway. We just make it a much bigger deal," said Mike Walker, sales and marketing director for the paper.MORE
The Advocate wins first Pulitzer Prize for reporting that helped change Louisiana's nonunanimous jury law
The Advocate's coverage set the stage for Louisiana's voters to amend the state constitution, seven months later, to demand unanimous verdicts in criminal cases.
SNPA director Judi Terzotis is the president of The Advocate.
Monday's award marks the first Pulitzer Prize in the state since 2006, when The Times-Picayune received two for its courageous coverage of Hurricane Katrina. It is the sixth time the century-old award has gone to a Louisiana news organization.
Read also about:
- The Public Service Award presented to the South Florida Sun-Sentinel.
- AP's award for international reporting.
- A special citation and $100,000 cash prize presented to the Capital Gazette in Annapolis, Md.
- A tribute to the work of a high school student newspaper.
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.More
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.More