Reward teachers, raise revenue 7/30/19

By Jane Nicholes, SNPA Correspondent

For a newspaper that routinely writes stories about teachers and emphasizes education coverage, creating an Amazing Teachers recognition program was an extension of that commitment.

"There were good synergies in what we could do on the newsroom side and what we could do on the advertising side," said Orestes Baez, president and publisher of Holland Media Group and The Holland Sentinel in Michigan.

The program in its first two years has been successful enough that this year it will be expanded to nine other GateHouse Media newspaper properties in Michigan. The program allows the public to nominate outstanding teachers and a committee created within the company selects the winners, eight this year in Holland.

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