Judging newspaper print quality isn't a subjective undertaking but a matter of determining how well a paper meets a set of industry standards, according to Kevin Conner, quality assurance manager for The Washington Post.
"The key always rests on ink density and color registration. Those are the key components," he said.
Contest entrants with SNPA's annual Print Quality Contest are evaluated on how closely they meet the standards of SNAP, Specifications for Newsprint Advertising Production. These can be measured objectively with tools such as a densitometer for ink density.
Conner has chaired the SNPA contest for 15 years. Conner said SNAP standards not only make for a fair and objective contest, they offer individual publishers a way to judge for themselves how well their printers are doing the job.
A state-of-the-art printing press certainly helps, but the skills needed to make any press perform are paramount.
"No 1, know how to set ink and water balance correctly," Conner said. "No. 2, color registration: Be able to keep all the color pages in perfect register.
"And then, something that's kind of an intangible but extremely important: You need to have a press that's well maintained. These are the factors that are behind good printing. You have a workforce of highly skilled press operators who know their jobs inside and out."MORE
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.More
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.More