Second Street has acquired Niche Media, which runs events dedicated to helping niche publishers generate new and additional revenue.
This acquisition further expands Second Street's role as a disseminator of best practices in media revenue and audience engagement. Second Street currently offers numerous resources including the Second Street Lab, Summit, sales workshops, webinars and playbooks to complement its audience engagement software platform.MORE
Newspaper's post-ballot cocktail reception and awards ceremony continued to engage advertisers after the ballot was over.MORE
This free playbook from Second Street includes tips and ideas for running successful online promotions.MORE
Take advantage of holidays that lend themselves to special promotions – and lay out a yearly calendar to show advertisers BEFORE they set their ad budgets.MORE
In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.MORE
America's Newspapers – the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association – was ceremonially launched October 6 at its inaugural annual meeting in Chicago.
Dean Ridings will be its chief executive officer, effective Nov. 11.
America's Newspapers unites two of the oldest press associations to form one of the industry's largest advocates for newspapers and the many benefits to their communities, civil life, freedom of expression and democracy.
"Newspaper journalism provides a voice for the voiceless, challenges elected officials, shines a light on government, calls for change when change is needed, and exposes corruption and injustice," said Chris Reen, the president and publisher of The Gazette in Colorado Springs who will serve as the first president of America's Newspapers.More
A new association formed by the consolidation of SNPA and the Inland Press Association was officially launched today. The name of the new association will be announced on Oct. 6 at the association's first annual meeting in Chicago.
Edward VanHorn, SNPA's executive director, said that the merger unites two of the country's oldest press associations into a progressive new organization that will use its bigger and more powerful voice to be an unapologetic advocate for newspapers.More