Cover Video brings buzzy, shareable editorial content to AP Video Hub

The Associated Press has announced it will offer eye-catching human interest, entertainment and viral content from Cover Video on its online AP Video Hub platform.

The editorial content, now available to AP Video Hub customers, includes footage of animals, wild weather, technology innovations, celebrity interviews and red carpet coverage.

Part of photo agency Cover Images, Cover Video recently published viral video of Iceland's 3-D zebra crossing and a mourning dog in Turkey that led its owner's funeral procession.

Paul Shanley, director of business development and partnerships at AP, said: "The appetite for shareable video content continues to grow, driven by the power of social media and the simplicity of sharing video with friends, families and colleagues. Cover Video has earned a global reputation for the quality and variety of their content and adding their videos to AP Video Hub brings a new dimension to the growing range of international video content we offer."

Chris Perera, director of sales at Cover Video, said: "Our mission is to create content that catches the eye and gets people talking. Expanding our international reach is therefore important to us and we believe this collaboration with AP is the perfect vehicle for bringing our video content to new providers the world over."

AP Video Hub launched in 2012 to address the increase in demand from online publishers for video news. The platform was an industry first, giving AP customers access to world news, entertainment, sport and lifestyle video, as well as combining breaking news with relevant footage from AP's historical archive. The result was the development of richer online storytelling for digital publishers, many of whom lack the technical infrastructure to handle satellite news feeds.