Brad Bailey named new Intelligencer GM
Brad Bailey has been named general manager of GateHouse Media's three suburban Philadelphia newspapers and websites.
Bailey, currently publisher of the Press-Republican newspaper in Plattsburgh, N.Y., will oversee digital and print operations for the The Intelligencer, Bucks County Courier Times, and the Burlington County Times in New Jersey. He will work with his regional vice president, local directors and corporate leadership to run the digital and print operations.
This is a return to GateHouse Media for Bailey. He previously had been associate publisher and advertising director for the Pocono Record from 2009-17.
"Brad is a very talented media executive, and I could not be more pleased that he has decided to join the talented team of these three large and growing suburban Philadelphia newspapers," said Joe Vanderhoof, Mid-Atlantic regional vice president for GateHouse.
Bailey has extensive experience in media advertising, beyond his years at the Pocono Record and Press-Republican. He had been an advertising director from 2003-17, including stints at The Daily Item in Sunbury and the Times Herald-Record in Middletown, N.Y. His first executive position came in Sunbury, where he elevated to advertising sales manager in 1998 before taking over the director's job in 2003.
"I appreciate the opportunity to join the talented teams at these three newspapers," Bailey said. "Everyone knows the newspaper industry is going through changes, but we have a great story to tell. Our daily local content is our greatest strength. We have a larger audience exposed to our products than at any point in history. A newspaper's print readership is still one of the most engaged audiences for advertising success, and we have a suite of world-class digital offerings to satisfy any marketing goals. That's an enviable position to be in.
"My first objective will be to speak with my new coworkers, our readers and our business partners and find out how I can help us continue to serve our communities with the kind of journalism and advertising solutions they expect," he said. "We will all be working to find the path that can fund journalism in the way that it needs to be practiced.
"On a personal level, I'm excited to return to my Pennsylvania roots and explore all the local treasures in the Bucks County and New Jersey areas we serve. And the 10-year-old boy in me still can't help but believe that a closer proximity to my beloved Phillies will somehow help to positively influence their performance."
Bailey starts his new duties Aug. 5.
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