Sheehan named director of audience development for Cumberland Times-News


Sue Sheehan has become the regional director of audience development for the Cumberland (Md.) Times-News and The Tribune-Democrat in Johnstown, Penn.

The Upper Yoder Township, Penn., resident will oversee the newspapers' circulation departments, including handling issues related to newspaper delivery, subscriptions and the Newspapers in Education program. In her first few weeks on the job, she said, she plans "to do a lot of observing, just to see how everything's handled."

"I am looking forward to getting to know and working with the staff," Sheehan said. "The Cumberland area is new to me and I am excited to explore the town and the surrounding areas."

"To be honest with you," she said, "even though I have all this experience, it's going to be a learning experience for me. I need to take time and see how everything's going – how all the subscribers are handled, make sure that everything's being handled customer service-wise and that we're meeting their expectations."

It's Sheehan's second stint at The Tribune-Democrat. She previously worked for the newspaper from 1988 to 2006.

"I'm back to my old stomping grounds," she said, adding that she has met many familiar faces in her first few days on the job. "I feel comfortable. I'm sure a lot has changed, but I'm sure a lot is the same."

Sheehan was hired by The Tribune-Democrat in 1988 as a district sales manager and worked for the newspaper for the next 17 years, rising in 1997 to become the assistant director of the circulation department, before leaving in 2006 to take a job at The Daily American, a newspaper based in Somerset.

There, she sold advertisements and helped launch Our Town, a weekly newspaper focused on Johnstown news.

Rob Forcey, publisher of the Times-News and The Tribune-Democrat, said he "can't wait to see what new ideas (Sheehan) brings today."

"We are excited about Sue joining us on our team," he said, citing her local knowledge and her extensive experience in the newspaper business as two of her major strengths.

"Our subscribers are very important to us and we strive to provide them with exceptional service," Sheehan said.

Both the Times-News and The Tribune-Democrat are owned by CNHI LLC of Montgomery, Ala.

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