3 steps to winter revenue success


The winter season is traditionally one of the biggest times for revenue all year. By leveraging the right engagement campaigns, you'll be able set (and exceed!) an ambitious goal and bring your biggest revenue snowfall yet.

There are tons of opportunities for the months of December, January and February. Follow this month-by-month breakdown of top campaign ideas, advertisers to target and tons of best practices for setting you up for a great winter.

Your 3-Step Plan

1. Target the Right Advertisers
Winter is the biggest season for retail spending which means tons of advertisers are looking for opportunities for brand awareness. Make sure you're prepared to reach out to these top advertisers.

2. Bundle Your Engagement Campaigns
Tie multiple promotions and interactive content together to create an even more powerful engagement campaign. Bundled campaigns provide advertisers opportunities for extended brand awareness and additional data collection. Plus, a bundled campaign can maximize the revenue for your paper.

3. Start Planning Now
It's important to give your team plenty of time to sell sponsorships and market your initiatives. We recommend following the 3-2-1 Rule and to start your planning at least three months before your campaign kicks off.

Whether you're looking to make $30,000, $60,000 or even $90,000, we've got a revenue plan that will help you meet and succeed your revenue goals this winter.

Winter is coming. Make sure you're preparing a strategy to drive significant revenue. With the right plan, the right advertisers and the right engagement campaigns, this winter could become your most successful revenue season ever.

Download Your Guide to Winter Revenue

Get Your Revenue Guide to Winter Promotions & Interactive Content. In this valuable handbook, you'll find inspiration, case studies and tips for crafting the perfect winter calendar and maximizing your revenue over these three months.

Matt Coen is the president and co-founder of Second Street, a leading provider of private-label online promotions platforms and partner success services for media companies based in St. Louis, Mo. He can be reached at (314) 880-4902 or matt@secondstreet.com.

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