Practical Guidance for Media Executives

New SNPA-UNC conference examines strategies to transform media business models

SNPA and the University of North Carolina will host a conference in May that will steer newspaper executives toward greater profitability as technology redefines consumer behavior and alters the traditional ways that readers consume news and information. The conference – "From Disruption to Transformation: New Strategies for Prosperity in a Digital Age" – will be held May 18-20 in Chapel Hill, N.C. The event is a partnership of SNPA and the School of Journalism and Mass Communication at the University of North Carolina.
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