News Industry Summit opens next Monday

It's black and white: Mobile moves the needle for publishers

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The advent of the smartphone and the proliferation of the mobile medium, has changed everything, for everyone. At next week's SNPA News Industry Summit, learn how mobile technology and data play a huge role for publishers and news outlets, and why it's so important to be knowledgeable about this ever-evolving technology.

Dustin O'Dell, director of business development and sales for AdTheorent, will offer specific examples of how publishers have made mobile work for them, as well as tips on how to improve your current mobile strategy.

Click on the word MORE for program details, registration links and hotel information.