It is said that the best offense is a good defense. At The Frederick News-Post, victory has come on both sides of the game, with Leap Media Solution's Customer Lifecycle Marketing curriculum going on the offense to create an integrated customer retention campaign, while mitigating losses of both customers and revenue in the process.More
During Week 2 of the Kentucky New Era's "Everybody Sells" promotion, players each received a t-shirt in their team color with “RU?” printed on the front in large print. This was designed to get everyone asking the question: R U What? (Are you a subscriber?)MORE
A highly successful contest to win a $3,000 vacation package generated 900 new circulation actions and $20,000 in revenue from new starts and reactivations of lapsed subscriptions.MORE
If its creators have their way, RedPost racks will rapidly expand from their South Bend beta test into wide adoption at indoor retail spaces across the country. The RedPost racks would replace the industry’s old metal wire racks with a kiosk that’s endlessly updating in real time.MORE
Local hospital draws awareness to breast cancer with pink newspaper bags.MORE
Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage.
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.
How to choose an attorney, the right windows, and assisted living facility ... and more!