Osteen Publishing Company (Sumter, S.C.) has created the new Iris Digital Agency to help local businesses reinvigorate their digital strategy and meet the growing needs in the tri-county area that the newspaper serves. The agency is helping local merchants leverage their digital products to improve their presence through their website and social media.
Jack Osteen, editor and publisher of The Sumter Item, owned by Osteen Publishing, said that while the newspaper continues to serve as a strong marketing tool for local businesses and services, the newspaper wants to expand its services by serving as a one-stop shop for all its customers' marketing needs.
"We've always been very focused on producing results for our clients," he said. "The launch of Iris Digital ensures we'll be able to extend that tradition with a full suite of digital products that current and future clients really need."More
Leverage quizzes, sweepstakes and photo contests to make Father’s Day the start of major summer revenue.MORE
In May 2010, The St. Louis American had between 7,000 and 8,000 Facebook fans. That number has since grown to more than 44,000. Here's what we can learn from this weekly newspaper's Facebook strategy.MORE
Leverage the huge Summer Game audience to target new advertisers and reenergize relationships with existing partners.MORE
From pool installers to local events, here are seven advertisers looking for an opportunity to get in front of summer spenders.MORE
Mother's Day is not only one of the most popular holidays, but it also represents one of the biggest gift-giving holidays of the year. In fact, the average American spends $170 on their mom. With more than 85 million moms in the U.S., that's a lot of spending on a single day.
This makes it an ideal opportunity to target advertisers like jewelry stores, spas, retail or home & garden centers. Plus, these promotions are all aimed at a desirable demographic that advertisers want to reach, decision-making-mothers, so you can be sure you're presenting them with a valuable opportunity.
Here are 3 promotions that will be a sure-fire win this Mother's Day.MORE
Metered models are, by some margin, the most popular digital subscription system used by American news publishers.
"Of the 98 newspapers we looked at, 62 papers used meters, which is nearly three times as many as those [21 papers] not requiring a digital subscription," says Alex Williams, of his recent research study.MORE
GateHouse papers use a wide range of social media for not only reporting, but also to better engage with readers. In this article, several editors rate Twitter as a tool for their newsrooms and then how their reporters use the app. Ratings varied newsroom to newsroom, though there were almost universal commonalities in answers for the ways which Twitter can be most useful for newsrooms.MORE
New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.MORE
In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.MORE