3 Father's Day promotions (and why they'll work for you) 5/17/16

By Matt Coen, president and co-founder, Second Street

Leverage quizzes, sweepstakes and photo contests to make Father’s Day the start of major summer revenue.

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How to grow your Facebook audience: 7 lessons from The St. Louis American 5/16/16

By Jennifer Nelson, senior information specialist, Donald W. Reynolds Journalism Institute

In May 2010, The St. Louis American had between 7,000 and 8,000 Facebook fans. That number has since grown to more than 44,000. Here's what we can learn from this weekly newspaper's Facebook strategy.

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Go for the Gold: 4 promotion ideas for the Summer Games 5/3/16

By Matt Coen, president and co-founder, Second Street

Leverage the huge Summer Game audience to target new advertisers and reenergize relationships with existing partners.

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63 perfect summer promotions for hot advertisers 4/18/16

By Matt Coen, president and co-founder, Second Street

From pool installers to local events, here are seven advertisers looking for an opportunity to get in front of summer spenders.

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3 Mother's Day promotions to please your advertisers (and your Mom!) 4/5/16

By Matt Coen, president and co-founder, Second Street

Mother's Day is not only one of the most popular holidays, but it also represents one of the biggest gift-giving holidays of the year. In fact, the average American spends $170 on their mom. With more than 85 million moms in the U.S., that's a lot of spending on a single day.

This makes it an ideal opportunity to target advertisers like jewelry stores, spas, retail or home & garden centers. Plus, these promotions are all aimed at a desirable demographic that advertisers want to reach, decision-making-mothers, so you can be sure you're presenting them with a valuable opportunity.

Here are 3 promotions that will be a sure-fire win this Mother's Day.

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Key insights into newspaper subscription models in the U.S. 4/4/16

By Damian Radcliffe

Metered models are, by some margin, the most popular digital subscription system used by American news publishers.

"Of the 98 newspapers we looked at, 62 papers used meters, which is nearly three times as many as those [21 papers] not requiring a digital subscription," says Alex Williams, of his recent research study.

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Is Twitter still relevant to newsrooms? We certainly think so. 3/28/16

By John Crouch, social media coordinator, GateHouse Media's Center for News & Design

GateHouse papers use a wide range of social media for not only reporting, but also to better engage with readers. In this article, several editors rate Twitter as a tool for their newsrooms and then how their reporters use the app. Ratings varied newsroom to newsroom, though there were almost universal commonalities in answers for the ways which Twitter can be most useful for newsrooms.

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Stephens Media rolls out new platform for e-newsletters 6/18/13

New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.

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GateHouse partners with Second Street for basketball Upickem 3/28/13

In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.

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