How should newsrooms looking to reach a new audience through the app get started? Here's some advice from three reporters and editors at The Ledger in Lakeland, Fla. Reporters Tori Walker and Kaitlyn Pearson as well as Social Media Editor Laura Davis have been using Snapchat since July.More
How can we sell more digital? In traditional media, that question has been pounding us for years.
It's in our heads, in our meetings, in our training, in our budgeting. Few of us are growing our digital revenues at rates anywhere near the growth rate of digital spending.
And one of the toughest challenges has been getting our core sales reps to present digital advertising and marketing solutions effectively to their existing customers.
For most of us, whether we're in print or broadcast, it's discouraging to look closely at how few of our core customers are buying digital from us. And, if they're buying, it's sad to see how weak the digital add-ons often are.
En route to a Morris Publishing Group digital sales summit a few weeks ago, I had an epiphany on this point.MORE
Target seasonal advertisers with promotions for February.MORE
We talk about apps and frames, quick-to-social and between-casts. And we talk about when we should and shouldn't use mobile devices for journalism. Well, let's stop talking about application and talk for a few minutes about execution.MORE
Don't start winding down your football promotions just yet.MORE
The latest Newscycle Digital software adds significant social media enhancements.MORE
The daily Killeen and Temple newspapers have added mobile to their digital product portfolio to generate new ad revenue and create new information distribution capabilities.
The new mobile app was configured and operational in 30 days from contract signing.
In all, the app has 12 key features, ranging from news and sports to movie times, event calendars and job listings.MORE
Newsroom leaders hoping to pave the way toward digital-first transformation in their newsrooms will find it difficult to do so without a willingness to experiment with ever-changing digital and social tools that is shared by their reporters. More difficult yet is for an editor of a moderately-sized newsroom to find the time to regularly critique and encourage individual staff members' social media presences. The Ledger of Lakeland, Fla., is finding success with a team of Social Media Ambassadors.MORE