Larger screens on new iPhones should make reading news content more appealing 9/16/14

By Roger Fidler – Donald W. Reynolds Journalism Institute
Apple's introduction of the iPhone 6 Plus could mean more consumers will be willing to pay for online news. RJI's Roger Fidler recently released research confirming that people who own both a smartphone and a tablet are more likely to consume news on their smartphone, use smartphone newspaper apps and pay for mobile news. The larger display of the iPhone 6 Plus is conducive to reading and viewing news content for owners of all ages, especially seniors, says Fidler. These findings offer a foundation from which news organizations can make decisions with confidence. It is part of a greater series of research reported in the 2014 Mobile Media News Consumption Research Survey. MORE

News-Talk 1480 WHBC launches high school sports website with My Team Scoop 9/16/14

Presteligence announces that News-Talk 1480 WHBC is utilizing the My Team Scoop platform to host its new high school sports website, Serving area high schools in Stark County, Ohio, fans can get up-to-the-minute score updates for their favorite teams via text, email and push notifications. MORE

How niche ballots can help you reach new advertisers, audiences 8/18/14

By Matt Coen, president and co-founder, Second Street
Discover how niche ballots can capture new revenue and appeal to new demographics. MORE

How every site can make money with ecommerce promotions 7/28/14

By Matt Coen, president and co-founder, Second Street
From deals and cards to stores and more, ecommerce promotions can work together to drive revenue for your program. MORE

Seniors more likely to read news on tablets, size appeals to all ages for leisure reading and watching videos 7/22/14

From the Donald W. Reynolds Journalism Institute
Both tablets and smartphones are used by a majority of owners for keeping up with the news, but tablets are used for news by a somewhat higher percentage of owners aged 55 or older than by those aged 18-34, according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute. The opposite was found for news consumption on smartphones. MORE

Tablet owners rely on smartphones for on-the-go news, tablets for leisure time and information 7/14/14

By Roger Fidler, Donald W. Reynolds Journalism Institute
The pairing of large tablets with smartphones has important implications for news organizations. Nearly nine in 10 large tablet owners also use smartphones, according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute. Only four in 10 smartphone owners said they also used large tablets. MORE

Dialing up revenue: Conference explored opportunities in mobile, social media, video 6/30/14

By Mark Fitzgerald, Inland Press Association
Though newspapers must often fight the image of being a medium well past its sell-by date, they actually have many advantages as they move into the digital era, experts agreed at the Mobile and Social Solutions Conference held in Chicago June 26-27.

Co-sponsored by SNPA and the Inland Press Foundation, the conference attracted presenters acknowledged as among the best in the social media, mobile publishing and video spaces. "You should be kicking yourself if you thought about going to the mobile/social conference and didn't," tweeted one of the speakers, Canis Digital CEO Ray Marcano, the former director of digital audience growth for Cox Media Group. MORE

Digital subscription growth: Four engagement initiatives 6/29/14

By Jeffrey L. Hartley, vice president consumer revenue, Morris Publishing Group
How do you increase the level of engagement? What are the basic engagement strategies to implement or improvements to encourage more content consumption and more conversions? MORE

Small-market paper drives $6K in new business with football fan photo contest 6/29/14

By Matt Coen, president and co-founder, Second Street
A "Loud & Proud" biggest fan contest at a small paper in Silverdale, Wash., generated $6,250 in revenue -- 100 percent new business that the client would not have otherwise spent. MORE

Newspapers find significant revenue success with football promotions 6/15/14

By Matt Coen, president and co-founder, Second Street
Follow these simple steps to find success with a Pro Football contest. MORE
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