5 tips for improving your Facebook post reach 11/22/16

By Matt Coen, president and co-founder, Second Street

Find out how a few simple changes could increase your presence in your followers' Facebook Newsfeeds.

MORE

4 ways your editorial teams benefit from quizzes 11/8/16

By Matt Coen, president and co-founder, Second Street

Newspaper editorial teams are finding big benefits from quizzes – from content creation to database growth. Here are four big benefits you’ll find from implementing an editorial quiz strategy.

MORE

Fantastic photo contest ideas for the whole year 10/24/16

By Matt Coen, president and co-founder, Second Street

Discover over 30 photo contest ideas from January through December.

MORE

7 important goals for media (and how to surpass them) 10/10/16

By Matt Coen, president and co-founder, Second Street

Concerned with database growth, revenue or improving time on site? Engagement campaigns will achieve and surpass your goals.

MORE

How to make money with digital 9/26/16

By Mary Ann DeSantis, Special to the SNPA eBulletin

Refocusing on the basics was an important part of the Observer Media Group's plan for increasing digital revenue, Publisher Emily Walsh said during her how-to session at the 2016 News Industry Summit.

Those basics have included three markets:

Digital Display – banner-rich ads on YourObserver.com website

Email Marketing – with eNewsletters and dedicated eBlasts

Social Media – primarily sponsored Facebook posts

MORE

Incremental. Recurring. Revenue! 9/20/16

By Daryl Hively, founder and CEO, Guarantee Digital

Three of the sweetest words in the advertising business, right? In case you missed it, Borrell & Associates just released its annual survey of 7,500+ businesses that details among other things, what local merchants are saying brings them the most new customers. Right after word of mouth ... they said that their website and social media ranked second and third as their top sources of new customers.

Think about it. Merchants are telling us loud and clear how we can help them. While some of them "have a guy or a gal for that," many of them are struggling to maintain a strong digital presence, lacking the time and/or skills to do it right. They are looking for someone they can trust to help them ... ideally someone they've known for years with a strong reputation in their local market. (Remind you of anyone?)

MORE

10 emails you should send to improve your program 9/20/16

By Matt Coen, president and co-founder, Second Street

Improve your paper's email strategy by running welcome emails, drip campaigns, event invitations and more.

MORE

3 steps to winter revenue success 8/30/16

By Matt Coen, president and co-founder, Second Street

Follow these three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.

MORE

3 steps to increase event attendance with engagement campaigns 8/16/16

By Matt Coen, president and co-founder, Second Street

Implementing a year-long strategy can help increase attendance at every event on your calendar.

MORE

How millennials interact with long-form journalism on mobile devices 8/8/16

By Jacqueline Marino, Susan Jacobson and Robert Gutsche Jr.

Three RJI Research Scholars spent the past year studying the effectiveness and sustainability of long-form digital journalism. This is the first in a five-part series based on 53 interviews with millennials to gauge this audience's reception to long-form journalism delivered on mobile platforms.

MORE