Local bakery collects valuable marketing data with 2,200 survey responses 6/30/15

By Matt Coen, president and co-founder, Second Street

New Orleans Mardi Gras giveaway resulted in the advertiser spending four times as much with the station.

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You've got data ... now what? 6/29/15

By Tom Ratkovich, managing partner, LEAP Media Solutions

Part I of a three-part series on leveraging customer intelligence to optimize audience growth, engagement and monetization

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New platform enables media to run promotions and analyze collected data 6/29/15

New Second Street platform provides easy-to-use online tool that creates multiple opportunities to monetize robust consumer data.

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5 tips for driving revenue & engagement with quizzes 4/21/15

By Matt Coen, president and co-founder, Second Street

You've probably seen quizzes all over the BuzzFeed homepage or making the rounds in your Facebook News Feed. While they might seem like they are just for fun, newspapers are finding quizzes are a unique and valuable solution to engage their audience, while meeting advertisers' needs.

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7 tips for writing the best lead generation survey questions 4/7/15

By Matt Coen, president and co-founder, Second Street

Uncover new leads and collect customer insights for your advertisers with survey questions.

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How to explain the 5 benefits of sponsoring a contest to your advertiser 3/17/15

By Matt Coen, president and co-founder, Second Street

Sponsoring a contest is an investment with huge ROI potential -- and it's up to you to help your advertisers understand that.

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4 promotions to run this golf season 3/3/15

By Matt Coen, president and co-founder, Second Street

Tee off the season with the perfect set of golf promotions.

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How 3 papers dramatically increased their revenue with Readers’ Choice 2/10/15

By Matt Coen, president and co-founder, Second Street

An alt weekly drove $170K with an online ballot, and two small-market papers increased their revenue by 38 percent or more.

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College basketball bracket brings in $23K for the Evansville Courier & Press 1/13/15

By Matt Coen, president and co-founder, Second Street

In addition to earning revenue for the paper, the chance to be a VIP Picker kept advertisers engaged.

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Why an email database is crucial for SMBs 12/8/14

By Matt Coen, president and co-founder, Second Street

Help your advertisers embrace the power of email!

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