10 emails you should send to improve your program 9/20/16

By Matt Coen, president and co-founder, Second Street

Improve your paper's email strategy by running welcome emails, drip campaigns, event invitations and more.

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3 steps to winter revenue success 8/30/16

By Matt Coen, president and co-founder, Second Street

Follow these three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.

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3 steps to increase event attendance with engagement campaigns 8/16/16

By Matt Coen, president and co-founder, Second Street

Implementing a year-long strategy can help increase attendance at every event on your calendar.

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How millennials interact with long-form journalism on mobile devices 8/8/16

By Jacqueline Marino, Susan Jacobson and Robert Gutsche Jr.

Three RJI Research Scholars spent the past year studying the effectiveness and sustainability of long-form digital journalism. This is the first in a five-part series based on 53 interviews with millennials to gauge this audience's reception to long-form journalism delivered on mobile platforms.

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RJI Fellow's ongoing e-newsletter personalization experiment yields surprising results 8/8/16

By Tracy Clark, RJI Fellow and founder of Reportory

Tracy Clark, a 2015-2016 RJI Fellow at the Reynolds Journalism Institute, believes newspapers with editor-selected email newsletters would have better engagement rates if the content were personalized to each user’s interest. She is in the midst of a pilot study with a large U.S. newspaper, which is simultaneously publishing two email newsletters: one includes editor-selected news content, the other features reader-selected stories. The personalized newsletters are based on Clark’s Reportory platform.

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3 ways to use quizzes this football season 8/1/16

By Matt Coen, president and co-founder, Second Street

Tap into this massive football audience with a combination of personality, trivia and match-up quizzes.

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Planning for digital with GateHouse Media Newspapers of the Year 7/12/16

We talk about digital planning and becoming a digital-first newsroom, but what do those things actually look like in newsrooms of varying sizes, in different stages of the digital shift and with unique levels of digital resource delegation? Here's what three GateHouse Newspapers of the Year had to say about what digital actually looks like in their newsrooms.

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Osteen Publishing launches digital agency 5/24/16

Osteen Publishing Company (Sumter, S.C.) has created the new Iris Digital Agency to help local businesses reinvigorate their digital strategy and meet the growing needs in the tri-county area that the newspaper serves. The agency is helping local merchants leverage their digital products to improve their presence through their website and social media.

Jack Osteen, editor and publisher of The Sumter Item, owned by Osteen Publishing, said that while the newspaper continues to serve as a strong marketing tool for local businesses and services, the newspaper wants to expand its services by serving as a one-stop shop for all its customers' marketing needs.

"We've always been very focused on producing results for our clients," he said. "The launch of Iris Digital ensures we'll be able to extend that tradition with a full suite of digital products that current and future clients really need."

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Stephens Media rolls out new platform for e-newsletters 6/18/13

New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.

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The Pilot announces four major changes to newspaper, website 5/2/13

By David Woronoff, publisher, The Pilot, Southern Pines, N.C.

Four major changes have been announced at The Pilot: publishing frequency, new and improved websites, a paid subscription model and a building renovation.

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