Case Study: Best of Charleston ballot generates $170K 10/6/14

By Matt Coen, president and co-founder, Second Street
As a result of a new, more robust plan, the "Best Of" ballot at Charleston City Paper received 900,000 votes! MORE

Reporters build brand, visibility and job opportunities with Twitter 10/7/14

By Dr. Alecia Swasy
Second of a five-part series based on 50 interviews with journalists at four U.S. metro papers on how they are embracing the innovation of Twitter. MORE

How journalists are embracing the innovation of Twitter 10/7/14

By Dr. Alecia Swasy
First of a five-part series based on 50 interviews with journalists at four U.S. metro papers on how they are embracing the innovation of Twitter. MORE

Presteligence kicks off promotion for My Team Scoop 10/7/14

Sign up and use service immediately, with no payments until July 2015. MORE

Second Street introduces Promotions University 9/23/14

Promotions University allows print, radio, television, and magazine media professionals to take courses to become experts at selling and managing contests, ballots, and ecommerce programs. MORE

Larger screens on new iPhones should make reading news content more appealing 9/16/14

By Roger Fidler – Donald W. Reynolds Journalism Institute
Apple's introduction of the iPhone 6 Plus could mean more consumers will be willing to pay for online news. RJI's Roger Fidler recently released research confirming that people who own both a smartphone and a tablet are more likely to consume news on their smartphone, use smartphone newspaper apps and pay for mobile news. The larger display of the iPhone 6 Plus is conducive to reading and viewing news content for owners of all ages, especially seniors, says Fidler. These findings offer a foundation from which news organizations can make decisions with confidence. It is part of a greater series of research reported in the 2014 Mobile Media News Consumption Research Survey. MORE

News-Talk 1480 WHBC launches high school sports website with My Team Scoop 9/16/14

Presteligence announces that News-Talk 1480 WHBC is utilizing the My Team Scoop platform to host its new high school sports website, www.whbcsports.com. Serving area high schools in Stark County, Ohio, fans can get up-to-the-minute score updates for their favorite teams via text, email and push notifications. MORE

How niche ballots can help you reach new advertisers, audiences 8/18/14

By Matt Coen, president and co-founder, Second Street
Discover how niche ballots can capture new revenue and appeal to new demographics. MORE

How every site can make money with ecommerce promotions 7/28/14

By Matt Coen, president and co-founder, Second Street
From deals and cards to stores and more, ecommerce promotions can work together to drive revenue for your program. MORE

Seniors more likely to read news on tablets, size appeals to all ages for leisure reading and watching videos 7/22/14

From the Donald W. Reynolds Journalism Institute
Both tablets and smartphones are used by a majority of owners for keeping up with the news, but tablets are used for news by a somewhat higher percentage of owners aged 55 or older than by those aged 18-34, according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute. The opposite was found for news consumption on smartphones. MORE
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