The daily Killeen and Temple newspapers have added mobile to their digital product portfolio to generate new ad revenue and create new information distribution capabilities.
The new mobile app was configured and operational in 30 days from contract signing.
In all, the app has 12 key features, ranging from news and sports to movie times, event calendars and job listings.More
Newsroom leaders hoping to pave the way toward digital-first transformation in their newsrooms will find it difficult to do so without a willingness to experiment with ever-changing digital and social tools that is shared by their reporters. More difficult yet is for an editor of a moderately-sized newsroom to find the time to regularly critique and encourage individual staff members' social media presences. The Ledger of Lakeland, Fla., is finding success with a team of Social Media Ambassadors.MORE
Take advantage of the holiday spirit while engaging your audience with a set of festive themed quizzes.MORE
The season has kicked off. How can you still get in on the football revenue?MORE
Find success with email database growth, sponsored and advertiser promotions revenue growth.MORE
This sweepstakes runs twice a year and targets category-exclusive sponsors.MORE
Learn how you can take advantage of the opportunity with college football quizzes.MORE
Learn how media companies can drive revenue and engagement with prep football promotions.MORE
New Orleans Mardi Gras giveaway resulted in the advertiser spending four times as much with the station.MORE
Part I of a three-part series on leveraging customer intelligence to optimize audience growth, engagement and monetizationMORE
New Second Street platform provides easy-to-use online tool that creates multiple opportunities to monetize robust consumer data.MORE
Recently, Mike Zinser has been writing about the NLRB and its bad decisions. He says the EEOC is another rogue agency adopting unreasonable positions in lawsuits against employers.More
The Obama NLRB treats the Constitution and Congress as mere inconveniences. Expediency and whatever is good for unions are the agency's current standards.More
GateHouse Media has implemented Viafoura's audience engagement functionality and social monetization platform on its portfolio of websites.More