How legacy media reps can — and must — sell more digital 1/26/16

By Steve Gray, vice president of strategy and innovation, Morris Communications Co.

How can we sell more digital? In traditional media, that question has been pounding us for years.

It's in our heads, in our meetings, in our training, in our budgeting. Few of us are growing our digital revenues at rates anywhere near the growth rate of digital spending.

And one of the toughest challenges has been getting our core sales reps to present digital advertising and marketing solutions effectively to their existing customers.

For most of us, whether we're in print or broadcast, it's discouraging to look closely at how few of our core customers are buying digital from us. And, if they're buying, it's sad to see how weak the digital add-ons often are.

En route to a Morris Publishing Group digital sales summit a few weeks ago, I had an epiphany on this point.

Read the rest of Steve Gray's blog

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Fall in love with these 4 Valentine's Day promotions 1/11/16

By Matt Coen, president and co-founder, Second Street

Target seasonal advertisers with promotions for February.

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Five mobile journalism basics to remember 1/4/16

By Judd Slivka/Reynolds Journalism Institute

We talk about apps and frames, quick-to-social and between-casts. And we talk about when we should and shouldn't use mobile devices for journalism. Well, let's stop talking about application and talk for a few minutes about execution.

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3 postseason college football promotions you don't want to miss 12/22/15

By Matt Coen, president and co-founder, Second Street

Don't start winding down your football promotions just yet.

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Newscycle Solutions releases new digital content management software 12/8/15

The latest Newscycle Digital software adds significant social media enhancements.

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Frank Mayborn Enterprises selects HubCiti® for mobile solution 11/30/15

The daily Killeen and Temple newspapers have added mobile to their digital product portfolio to generate new ad revenue and create new information distribution capabilities.

The new mobile app was configured and operational in 30 days from contract signing.

In all, the app has 12 key features, ranging from news and sports to movie times, event calendars and job listings.

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To prioritize social media, recruit your newsroom's digital natives as cheerleaders 11/30/15

By Lizzie Jesperson, GateHouse Media

Newsroom leaders hoping to pave the way toward digital-first transformation in their newsrooms will find it difficult to do so without a willingness to experiment with ever-changing digital and social tools that is shared by their reporters. More difficult yet is for an editor of a moderately-sized newsroom to find the time to regularly critique and encourage individual staff members' social media presences. The Ledger of Lakeland, Fla., is finding success with a team of Social Media Ambassadors.

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