Content marketing via Newscred and decoding viral video at Unruly 8/19/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we see how a platform like Newscred is helping brand marketers assemble news stories to engage current and potential customers, and we find out what attributes contribute to a video going viral. MORE

A new system for engagement, and a handbook for user-generated content 8/5/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we learn about a collaboration to build an open-source commenting and discussion platform for news organizations, and we explore how the Verification Handbook can help inform the use of citizen-generated materials. MORE

Rethinking the story mix and training citizen videographers 7/29/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we find out how online news startup Ozy is rethinking news content, and we learn how human rights group Witness works with citizens to generate video reports from the field. MORE

News tailored for younger audiences 7/20/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we venture to New York to peek inside two organizations that are gaining traction with serious news tailored specifically for younger audiences. MORE

Public radio via Internet devices 7/7/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we learn how two major public radio providers are responding to the rise of audio listening on smartphones and other Internet-connected devices. MORE

Multimedia reporting with mobile devices 6/29/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we look at the possibilities and limits of doing multimedia journalism using only mobile devices. MORE

Social news via Storyful and emotion detection from Eyeris 6/23/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   In this week's Futures Lab update, we learn how the social media news agency Storyful serves up user-generated content to news organizations, and we find out how the startup Eyeris measures viewers' emotional reactions to video content. MORE

Hacking the future of journalism 6/15/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   In this week's Futures Lab update, we bring you new concepts for tools, business models and information services aimed at improving real-time social journalism across digital platforms. MORE

Putting Google Glass to the test 6/10/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   In this week's Futures Lab update, we find out what Google Glass is really like as a reporting tool. MORE

Social media marketing via Tagkast and Inside Social 6/3/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   In this week's Futures Lab update, we see how Tagkast is getting brand messaging into photos shared in Facebook, and we learn how Inside Social works to find influencers and track the way content moves through social media. MORE

Local hospital sponsors pink bags for breast cancer awareness

Local hospital draws awareness to breast cancer with pink newspaper bags. More

10 Commandments of local news coverage

Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage. More

What works for McDonald's, works for classifieds, too

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time. More
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