A mix of buying intent, lead-gen and category-specific questions will directly translate to qualified leads for any advertiser.More
Using questions to establish how many companies currently use video as a marketing tool, how much they spend, and how these trends are developing over time, Wyzowl's "State of Video Marketing" found that 91 percent of businesses say they plan to increase or maintain their spending on video in 2016, and 67 percent of businesses say they plan to spend more on video in 2016.MORE
Newscycle’s ad management software improves sales efforts, reporting capabilities and opens new revenue opportunities for 171 Alma Media publications.MORE
You can go native – times four – and you can resurrect classifieds. That's because when classifieds meet native in QuickAds from Creative Circle Media Solutions, the result is revolutionary.
"This is how we can recoup classifieds," said Creative Circle founder and president Bill Ostendorf. "And we should."
Ostendorf will unveil a slate of leading-edge solutions at next week's Mega-Conference in Austin.MORE
Adpay, Inc. announced 2015 year-end results that demonstrated Memoriams' consistently improved value to the newspaper industry.
Metrics reveal that for each local obituary submitted through Memoriams, at least one other out-of-area obituary was placed 54 percent of the time. This is up from 24 percent in 2014 due to the simplicity of adding additional notices and growing adoption from local newspapers.MORE
Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.MORE
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.MORE
Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."MORE
In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.MORE