Bringing in new customers is essential to the long-term future of your business but do you know how much it costs to bring in each sale? In this article, Neil Tanner of NRS Media offers some advice about how to calculate these costs and how to minimize them to increase your profitability.More
Borrell Associates is releasing a report today that focuses on the Political Advertising Outlook. As the money-laden Presidential Election cycle is slowly climbing toward its peak, the upcoming twits, turns and inverted loops of 2016 are sure to thrill. Here's why newspapers should be paying attention.MORE
Accura Media Group offers a new source of automobile and travel content for newspaper publishers and their websites, recognizing that people like to read about places they may never visit and cars they may never be able to afford.MORE
An early decision by the advertising staff of H-L Media (Lexington Herald-Leader and kentucky.com) to take an organized, systematic approach to political ads proved to be crucial in getting a handle on the 2014 campaigns, the candidates and the types of ads that would be part of what was termed "multi-media solutions."
The result was just under $236,000 in revenue and a template for the future.
Rufus Friday, president and publisher of the Lexington Herald-Leader, will address SNPA's News Industry Summit in October with a detailed look at how the newspaper and McClatchy are ramping up to be even more successful in the 2016 political races.MORE
Real estate is all about location, location, location. Real estate online searches are all about speed, range and similarity. For some 75 newspaper clients, Transparensee markets what it believes to be faster, more efficient solutions for real estate and calendar listings, both online and print.MORE
Tru Measure, the media measurement and analytics technology firm owned by The McClatchy Company, has announced a long-term partnership with The Fayetteville Observer of North Carolina and its digital ad agency, Liberty Point Media.MORE
In today's publishing environment, it is possible to see precisely what content leads to the most engagement, meaning how many readers are consuming content and for how long, and we can use these insights to manage the business.MORE
Publishers, particularly of newspapers, face an advertising market that is changing daily. Programmatic buying and selling of advertising inventory is adding new sales channels that require new business practices and analytics. Similarly, changing advertising practices are placing more emphasis on targeting and audience metrics. This article introduces the pricing strategies and tactics that publishers can use to maximize the revenue they receive for their advertising inventory.MORE
At virtually every AdSeller training session that he conducts, Sammy Papert shares the qualities or personality traits he believes make the very best sales people in the galaxy. There are THREE ... in order. Think about it before reading this column and let him know if you agree, disagree or if this lineup can be improved.MORE
Franchises are upping their spending on advertising and promotion and allocating a growing share of their ad budgets to digital media, according to a new report from BIA/Kelsey titled, "Franchise SMBs -- Advertising & Marketing Trends." The report is based on data from BIA/Kelsey's Local Commerce Monitor, an ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs).MORE
Sixty-six percent of media sales managers and executive managers surveyed for the 6th annual State of Media Sales survey did not make their goals in 2014, C. Lee Smith said Monday at the Key Executives Mega-Conference in Atlanta. Smith, president and CEO of Sales Development Services and publisher of Media Sales Today, which conducts the annual survey, announced the first 10 survey findings at the Mega-Conference.MORE
The perception of the failing newspaper industry has become one of the biggest obstacles to overcome, Joe DeLuca told attendees at the recent Metro Users Group meeting. To that end, DeLuca said newspapers need youth on their side, to bring new knowledge and a new level of enthusiasm back to the industry.More
Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.More