Local Media Consortium partners with Yahoo 8/19/14

Yahoo's advertising platforms and services are now available to thousands of Local Media publishers and their advertisers. MORE

Green Shoot Media releases holiday lineup 8/5/14

As newspapers look for new ways to drive revenue in the busy holiday season, Green Shoot Media has released eight new Christmas sections that offer opportunities to generate ad sales. MORE

Can native advertising succeed in small news operations? 8/4/14

By Jaci Smith, managing editor, Faribault Daily News
Over the next eight months, the 5,200-circulation Faribault Daily News will be working to build a native advertising model that works for it. Follow the paper's progress through this blog. MORE

AAM merges with digital auditing leader ImServices 6/3/14

Service suite addresses interactive ad fraud and new ad viewability certification service. MORE

Recruitment outlook: The dawn of a new era 3/26/14

By 2018, Borrell Associates foresees a future where employers will spend 67 percent of their recruitment marketing budgets on digital services, 23 percent on classical digital advertising, and the remaining 10 percent on traditional media advertising. The details are in its latest report, "2014 Recruitment Advertising Outlook: The Long, Gray Line." MORE

Native Advertising That Works to be unveiled at Mega-Conference 2/19/14

Content That Works announces Native Advertising That Works, a new division dedicated to producing white-label local sponsored stories on behalf of local media companies. MORE

Download football ad promoting value of newspapers 1/30/14

The Newspaper Association of America has produced a football ad for newspapers to run this weekend that focuses on the power of newspaper media and the value newspapers offer to advertisers. MORE

USA TODAY announces ad meter collaboration with Adobe 1/30/14

As official insights partner, Adobe will help infuse Ad Meter with Adobe Digital Index Data on consumer response and trends surrounding Super Bowl advertising in 2014. MORE

Improvements coming to Richmond Media Group newspapers’ classified sections 1/30/14

Richmond Media Group newspapers will join the ranks of newspapers across the country by introducing a new six-column format to their classified pages on Tuesday. MORE

Senate Finance Committee urged to reconsider tax on advertising 1/16/14

A proposed tax on advertising would have a devasting impact on our nation's economy and on millions of American businesses, SNPA and newspaper press associations across the country charged in a joint letter to Sen. Max Baucus of Montana, chairman of the U.S. Senate Committee on Finance. The letter urges the senator to reconsider the proposal included in the Discussion Draft on Cost Recovery and Accounting Language that would change the current tax treatment of advertising expenses. MORE
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