Why quizzes are an opportunity for media 11/10/14

By Matt Coen, president and co-founder, Second Street
Here are four reasons you need to take advantage of this trend. MORE

How newspapers work, and don't work, for Realtors 11/4/14

By Cindy Durham, assistant executive director, SNPA
When Long & Foster, the largest privately-held real estate company in America, places marketing dollars with media companies, it seeks three things:

  • To be big and bold.

  • To have exclusivity.

  • To be everywhere buyers and sellers are.

    Cindy Jez, vice president of new homes and regional marketing for Long & Foster Real Estate, told publishers at SNPA's News Industry Summit that – five years ago – it placed 100 percent of its marketing dollars in print campaigns. Today, the mix is 52 percent digital and 48 percent print. And, Jez said the company will continue to evolve further into digital.

    MORE

How to solve advertiser challenges with online promotions 10/28/14

By Matt Coen, president and co-founder, Second Street
This four-step plan for using promotions will help you build trust through proof of results for your advertisers. MORE

Should sources be told their story will be used in sponsored content? 10/20/14

By Jaci Smith – Donald W. Reynolds Journalism Institute
How should reporters identify themselves to potential sources in reporting stories that will become sponsored content? MORE

New partnership to offer digital ad and marketing services 9/30/14

McClatchy's Tru Measure partners with UpperLine Media to drive sales results for Gulf Coast businesses. MORE

NEWSCYCLE Solutions releases new advertising software version 9/23/14

NEWSCYCLE Solutions announces the release of Newscycle Advertising version 2014.1. The new software release focuses on usability and efficiencies to create a more productive and natural end-user workflow. MORE

Spending by SMBs on local media to exceed $50 billion in 2015 9/9/14

In a preview of its forthcoming U.S. Local Media Forecast 2015, BIA/Kelsey estimates spending on local media by small to medium-sized businesses (SMBs) will reach $50.4 billion in 2015, representing 35.8 percent of total local media spending. SMBs will allocate $37.7 billion of their local media spend to traditional media and $12.4 billion to digital. MORE

2014 Automotive Buyer Influence Study shows how Millennials shop for cars 8/19/14

AutoTrader.com has released the findings of the 2014 Automotive Buyer Influence Study, which provides insight into how consumers shop for vehicles online, offline and across multiple devices. Now in its third year, the study demonstrates how the consumer shopping process is rapidly evolving as the next generation of car buyers – Millennials – age into the largest car buying cohort. MORE

Local Media Consortium partners with Yahoo 8/19/14

Yahoo's advertising platforms and services are now available to thousands of Local Media publishers and their advertisers. MORE

Green Shoot Media releases holiday lineup 8/5/14

As newspapers look for new ways to drive revenue in the busy holiday season, Green Shoot Media has released eight new Christmas sections that offer opportunities to generate ad sales. MORE
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