Steve Gray writes: "What reframed my understanding of our current challenges in advertising and marketing was taking a deeper dive into lead generation. That's one of the buzz terms on the list above, but I now realize it's the 'unified field theory' that puts all those other buzz terms in their right places.
"At Morris Publishing Group, what prompted us to look harder at lead generation was the struggle our own sales staffs were having."MORE
NEWSCYCLE's new advertising sales management software provides mobile CRM capabilities and customizable reporting features, with backward compatibility for NEWSCYCLE Advertising customers.MORE
Content That Works will introduce a new surviving breast cancer content and micro-site July 20.MORE
A trained sales staff knows where to look for co-op advertising, as the digital market grows.MORE
Real estate is all about location, location, location. Real estate online searches are all about speed, range and similarity. For some 75 newspaper clients, Transparensee markets what it believes to be faster, more efficient solutions for real estate and calendar listings, both online and print.MORE
3-D printing is not as likely to be a direct disruptor as many other digital technologies of the past 15 years have been. But it will disrupt the business of some of your major advertisers.MORE
Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.MORE
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.MORE
Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."MORE
In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.MORE
If you missed the webinar that outlined how employees of SNPA member newspapers can take part in free Google certification programs, here's an overview of the different Google paths/tracks that are available. This is just one more benefit of your SNPA membership!More
Here's your chance to find out what YOUR advertisers are thinking.
Borrell Associates invites SNPA members to participate in its 2018 Local Advertiser Survey, which is now underway.More
To drive revenue, publishing companies are increasingly producing "premium editions" for their newspapers.
Many legal issues must be considered when preparing newspaper subscription promotions. What you communicate about "premium editions" – the cost and how they impact the length of a newspaper subscription can be critical, legally. These legal issues were brought into sharp focus in a recent lawsuit.More