Research Alert: Final analysis on 2016 political advertising
CEO Gordon Borrell says: "Political advertising has gone from an every-other-year bonanza to a never-ending stream of media buying. Understanding what's changed and where it's headed would seem important to anyone involved in advertising."
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Can local media find a new home in real estate?
Tired of losing real estate advertising dollars year after year? So are we at Morris Publishing Group.
So a couple of us attended the recent National Association of Realtors convention to see what's hot, and how we might be able to create a new niche for ourselves in the business.
We saw plenty to make us think we can do this.
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What's the big deal with native advertising?
Here are five things every media publisher, from newspapers to TV stations, needs to know about native advertising.
MORENEWSCYCLE Solutions increases SalesLink CRM capabilities
NEWSCYCLE’s SalesLink CRM 2016-3 includes a Shared Activity module, new dashboards and a comprehensive calendar for sales teams.
MOREResearch Alert: Real estate advertisers trimming digital
Shrinking at a rate of 6.3 percent this year, real estate advertisers are "adjusting the dials" for a more appropriate mix of media. And for the second year in a row, the amount that agents, brokers and developers are spending on digital media is declining. Download a free executive summary of this new report from Borrell Associates.
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Local advertisers are agitated (and doing something about it)
Borrell Associates has been busy this summer vastly expanding its annual survey of local advertisers. That research is now complete, and the analysis is available for download.
MOREMcClatchy's new digital agency drives success for advertisers
The McClatchy Company has announced the launch of excelerate, a full-service digital agency designed to offer local and regional advertising clients marketing solutions that drive results.
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Lead generation: Reframing the future of advertising
Steve Gray writes: "What reframed my understanding of our current challenges in advertising and marketing was taking a deeper dive into lead generation. That's one of the buzz terms on the list above, but I now realize it's the 'unified field theory' that puts all those other buzz terms in their right places.
"At Morris Publishing Group, what prompted us to look harder at lead generation was the struggle our own sales staffs were having."
MORENEWSCYCLE Solutions releases SalesLink CRM tool
NEWSCYCLE's new advertising sales management software provides mobile CRM capabilities and customizable reporting features, with backward compatibility for NEWSCYCLE Advertising customers.
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Think Pink!
Content That Works will introduce a new surviving breast cancer content and micro-site July 20.
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Transparency is important in subscription campaigns
To drive revenue, publishing companies are increasingly producing "premium editions" for their newspapers.
Many legal issues must be considered when preparing newspaper subscription promotions. What you communicate about "premium editions" – the cost and how they impact the length of a newspaper subscription can be critical, legally. These legal issues were brought into sharp focus in a recent lawsuit.
MoreDigital transformation: Keeping up with the consumer shopping revolution
Time certainly does things. Remember when making a purchase meant seeing commercials for a product, scouring print ads and then visiting the store to buy a product? That was all before technology took over. The reality is that the digital transformation has had a huge impact on how we live, play, do business and shop for products and services.
Today, the average consumer references 10 sources before making a purchase (Google, 2017), and 67 percent of a consumer's purchase journey is done digitally.
MoreClassifieds done right
Creative Circle and The Newspaper Manager have joined forces to launch an innovative and affordable classified ad production suite for print and digital media.
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