CEO Gordon Borrell says: "Political advertising has gone from an every-other-year bonanza to a never-ending stream of media buying. Understanding what's changed and where it's headed would seem important to anyone involved in advertising."

Tired of losing real estate advertising dollars year after year? So are we at Morris Publishing Group.

So a couple of us attended the recent National Association of Realtors convention to see what's hot, and how we might be able to create a new niche for ourselves in the business.

We saw plenty to make us think we can do this.

Here are five things every media publisher, from newspapers to TV stations, needs to know about native advertising.

NEWSCYCLE’s SalesLink CRM 2016-3 includes a Shared Activity module, new dashboards and a comprehensive calendar for sales teams.

Shrinking at a rate of 6.3 percent this year, real estate advertisers are "adjusting the dials" for a more appropriate mix of media. And for the second year in a row, the amount that agents, brokers and developers are spending on digital media is declining. Download a free executive summary of this new report from Borrell Associates.

Borrell Associates has been busy this summer vastly expanding its annual survey of local advertisers. That research is now complete, and the analysis is available for download.

The McClatchy Company has announced the launch of excelerate, a full-service digital agency designed to offer local and regional advertising clients marketing solutions that drive results.

Steve Gray writes: "What reframed my understanding of our current challenges in advertising and marketing was taking a deeper dive into lead generation. That's one of the buzz terms on the list above, but I now realize it's the 'unified field theory' that puts all those other buzz terms in their right places.

"At Morris Publishing Group, what prompted us to look harder at lead generation was the struggle our own sales staffs were having."

NEWSCYCLE's new advertising sales management software provides mobile CRM capabilities and customizable reporting features, with backward compatibility for NEWSCYCLE Advertising customers.

Content That Works will introduce a new surviving breast cancer content and micro-site July 20.