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Reader rewards
In return for offering something special to newspaper subscribers, the 150 businesses that are Press Pass sponsors with the Kentucky New Era receive advertising packages of varying levels. The packages range from a listing in promotional ads up to color ads in both the New Era and the newspaper serving Fort Campbell. More
Circulation
It is said that the best offense is a good defense. At The Frederick News-Post, victory has come on both sides of the game, with Leap Media Solution's Customer Lifecycle Marketing curriculum going on the offense to create an integrated customer retention campaign, while mitigating losses of both customers and revenue in the process. More
Cost savings
With the help of NIIT Technologies, Morris Communications has reduced costs more than 15 percent across the board (infrastructure, operations and technology), is reporting higher customer retention and acquisition statistics (12 percent), and has added new business/revenue streams. More
Innovations
This week we explore examples of how two newsrooms are using the social platforms Vine and Snapchat. More
NIE
A little hummingbird wants gum and can blow big bubbles. Artie Knapp's short stories are free to SNPA member newspapers. More
Digital
Over the next year, RJI and LION Digital Media will be transforming LIONshare® from an internal system into an open platform called LIONshare® Media Planner that can be freely accessed by all digital marketers and publishers. Here is a breakdown of what they are building. More
House ads
As The Facts celebrates its 100th year in business, it has undertaken a comprehensive branding campaign using house ads, paid advertising in special community publications, and other advertising and outreach. The campaign was built around the slogan, "We know where you live." More
Display advertising
The beauty of the SMART-Flap is its unusual index tabs for a newsprint supplement. By processing two webs in different special widths and a staggered fold, the first four pages are narrower than the following pages. The two visible 3cm-wide tabs on the right-hand edge offer various categorization and additional ad options. More
Classified advertising
No, you're not dreaming. It's an ad for kitchens hidden inside a fake classifieds page – thanks to a nifty 3-D effect applied to the text. More
Advertising inserts
A renewed emphasis on a print-and-deliver single-sheet insert program has earned The Telegraph in Macon, Ga., about $29,000 per month in the last year. More
Contests
The Chattanooga Times Free Press is inviting readers to enter its Great Green Giveaway – in honor of St. Patrick's Day. More
Event marketing
There is one less week of shopping between Thanksgiving and Christmas this year. The paper's HoHo Expo offers local retailers this extra chance to reach holiday shoppers. More
Content
Fourteen separate blogs for each of the contested legislative races in this newspaper's readership area are helping General Assembly candidates communicate directly with voters – and it's all open to public comments. More
Niche products
Five months of planning went into a magazine celebrating Galveston's 175th anniversary. It paid off with subscribers and advertisers alike, generating $40,000 in gross revenue. Samples of the magazine are available to SNPA members upon request. More
Research
As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study. More
Newspaper operations
Is your team prepared for a fire? A flood? A tornado or other disaster? The Oklahoma Press Association has crafted a checklist to help you get ready. It's a four-page downloadable PDF with lots of ideas. More
Revenue generation
SNPA members are among the first to hear about a new interactive solution from Curious Marketplaces that will help them drive revenue from items being sold in their community. Curious Marketplaces gives local newspapers the opportunity to provide residents with a cutting-edge marketplace where they can post listings and securely transact payment for buying and selling new and used items locally. Equally good for newspapers: the cost. More
Design
The Sumter Item has introduced a new look that features two nameplates (for vertical and horizontal layout options on the front page), as well as a five-column grid for ads and editorial. In a few weeks, a new look is coming to its website, as well. More
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