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Event marketing

The Tulsa World brings readers and potential advertisers to the garage sale of the year.

In just its third year, the April 2 Tulsa World Ultimate Indoor Garage Sale drew more than 8,000 people to an expo center at the state fairgrounds.

They lined up before the doors opened, some paying $10 to get in an hour early. While their mission was bargain hunting, they also had the opportunity to interact with Tulsa World employees about how to use the paper's free apps, classified and digital products, and to discuss issues regarding the newspaper.


Over the last few years, the Sarasota Herald-Tribune has undergone a newsroom reorganization and setting of priorities that could be adapted to "whatever media environment exists." Read about the paper's top four priorities.


If you're an admin of a Facebook page, you may feel like you're bombarded with prompts from Facebook to boost your post. Usually Facebook will say your reach will grow with just $10, but do you really know what you're paying for?

If you're thinking about putting money behind a Facebook post, here are three tips to keep in mind.


Automated chatbots have the potential to combine the credibility of traditional journalism with the personalized feel of text messaging a friend. We find out how several news outlets are already experimenting with the technology, and we explore some possibilities for the future.

Revenue generation

A new White Paper from the SLP Strategic Alliance delves into the vital role newspapers play in the lives of families, shoppers, organizations, business leaders and others, and suggests steps to market to these attractive audiences. Download this White Paper at no cost.


With Valentine's Day just around the corner, BH Media Group's newspapers are finding success with their Cutest Couples contest. This contest and others are helping the papers and local businesses collect hundreds of email addresses for future promotions.

House ads

As The Facts celebrates its 100th year in business, it has undertaken a comprehensive branding campaign using house ads, paid advertising in special community publications, and other advertising and outreach. The campaign was built around the slogan, "We know where you live."

Display advertising

The beauty of the SMART-Flap is its unusual index tabs for a newsprint supplement. By processing two webs in different special widths and a staggered fold, the first four pages are narrower than the following pages. The two visible 3cm-wide tabs on the right-hand edge offer various categorization and additional ad options.

Classified advertising

No, you're not dreaming. It's an ad for kitchens hidden inside a fake classifieds page – thanks to a nifty 3-D effect applied to the text.

Advertising inserts

A renewed emphasis on a print-and-deliver single-sheet insert program has earned The Telegraph in Macon, Ga., about $29,000 per month in the last year.


These T-shirts just might bring a new subscriber to The Tidewater News. In addition to the shirts that are sparking conversation in the community, you'll find links in this article to the paper's radio and TV commercials.

Native advertising

The Post and Courier launched a native ad program a year ago. In this 13-minute video, Publisher P.J. Browning and Brad Boggs, senior digital director, share useful tips on getting editorial buy-in, training sales staff, what categories are working, how native should be packaged and what results to expect.


The Charlotte Observer is publishing a daily newsletter aimed at Millennials that is pulling in an audience that advertisers crave. Millennials won't read their father's typical newspaper stories here. Instead, they're finding pieces full of voice and personality that speak to them.

Cost savings

With the help of NIIT Technologies, Morris Communications has reduced costs more than 15 percent across the board (infrastructure, operations and technology), is reporting higher customer retention and acquisition statistics (12 percent), and has added new business/revenue streams.


As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.

Newspaper operations

Is your team prepared for a fire? A flood? A tornado or other disaster? The Oklahoma Press Association has crafted a checklist to help you get ready. It's a four-page downloadable PDF with lots of ideas.


A little hummingbird wants gum and can blow big bubbles. Artie Knapp's short stories are free to SNPA member newspapers.


By establishing itself as a trusted source for political chatter, The Post and Courier hopes to unearth tips that lead to substantial stories.

Reader rewards

In return for offering something special to newspaper subscribers, the 150 businesses that are Press Pass sponsors with the Kentucky New Era receive advertising packages of varying levels. The packages range from a listing in promotional ads up to color ads in both the New Era and the newspaper serving Fort Campbell.

Niche products

Healthy pizza. College depression. Beauty tips from Miss Florida. These are a few of the topics covered in Student Body Magazine, a new online publication by college-age adults for their peers. The new site, which launched last week, is a one-stop shop for information on how young adults can enhance their quality of life.


When it comes to reporters and designers working together, trying to create a masterful print or digital product, that's really how different the terminology and level of understanding can be. It takes people with very different skill sets to create something that looks visually appealing, yet conveys all the necessary information that a good centerpiece provides. So how can you get everyone on the same page when it comes to presentation? Here are some tips.