Find your great ideas here!


Advocate Digital Media will market it, place it, produce it, and maybe even put it in the newspaper. This article also includes a television commercial promoting Advocate Digital Media.


These T-shirts just might bring a new subscriber to The Tidewater News. In addition to the shirts that are sparking conversation in the community, you'll find links in this article to the paper's radio and TV commercials.


The Charlotte Observer is publishing a daily newsletter aimed at Millennials that is pulling in an audience that advertisers crave. Millennials won't read their father's typical newspaper stories here. Instead, they're finding pieces full of voice and personality that speak to them.

Niche products

Healthy pizza. College depression. Beauty tips from Miss Florida. These are a few of the topics covered in Student Body Magazine, a new online publication by college-age adults for their peers. The new site, which launched last week, is a one-stop shop for information on how young adults can enhance their quality of life.


With Valentine's Day just around the corner, BH Media Group's newspapers are finding success with their Cutest Couples contest. This contest and others are helping the papers and local businesses collect hundreds of email addresses for future promotions.

House ads

As The Facts celebrates its 100th year in business, it has undertaken a comprehensive branding campaign using house ads, paid advertising in special community publications, and other advertising and outreach. The campaign was built around the slogan, "We know where you live."

Display advertising

The beauty of the SMART-Flap is its unusual index tabs for a newsprint supplement. By processing two webs in different special widths and a staggered fold, the first four pages are narrower than the following pages. The two visible 3cm-wide tabs on the right-hand edge offer various categorization and additional ad options.

Classified advertising

No, you're not dreaming. It's an ad for kitchens hidden inside a fake classifieds page – thanks to a nifty 3-D effect applied to the text.

Advertising inserts

A renewed emphasis on a print-and-deliver single-sheet insert program has earned The Telegraph in Macon, Ga., about $29,000 per month in the last year.


The Ethical Journalism Network (EJN) and the Donald W. Reynolds Journalism Institute (RJI) have launched the Accountable Journalism website, which includes the largest database of media codes in a user-friendly and searchable Web application. One goal of the Accountable Journalism project is to be an ongoing crowdsourcing initiative to keep the database current.

Event marketing

There is one less week of shopping between Thanksgiving and Christmas this year. The paper's HoHo Expo offers local retailers this extra chance to reach holiday shoppers.

Native advertising

The Post and Courier launched a native ad program a year ago. In this 13-minute video, Publisher P.J. Browning and Brad Boggs, senior digital director, share useful tips on getting editorial buy-in, training sales staff, what categories are working, how native should be packaged and what results to expect.


For the next several months, the award-winning journalism team of and The Times-Picayune will chronicle the challenges and opportunities the region faces, and the competing visions and common ground of those who have a stake in its success. Also, for every week through the rest of 2015, they will ask authors, educators, leaders and entrepreneurs to comment on their vision for the city and what gives it world-class status.

Cost savings

With the help of NIIT Technologies, Morris Communications has reduced costs more than 15 percent across the board (infrastructure, operations and technology), is reporting higher customer retention and acquisition statistics (12 percent), and has added new business/revenue streams.


As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.


A little hummingbird wants gum and can blow big bubbles. Artie Knapp's short stories are free to SNPA member newspapers.


The Sumter Item has introduced a new look that features two nameplates (for vertical and horizontal layout options on the front page), as well as a five-column grid for ads and editorial. In a few weeks, a new look is coming to its website, as well.

Revenue generation

Break down the costs, not just the ad count. See link in this article for a sample spreadsheet developed by the paper.

Reader rewards

In return for offering something special to newspaper subscribers, the 150 businesses that are Press Pass sponsors with the Kentucky New Era receive advertising packages of varying levels. The packages range from a listing in promotional ads up to color ads in both the New Era and the newspaper serving Fort Campbell.