Snap! Dallas Morning News photographers offer photo workshop 3/12/19

EXECUTIVE SUMMARY  

Here's a novel event idea that involves the photo department at The Dallas Morning News. Fifteen people will get lessons in an intensive food photography workshop from three members of the paper's photo staff.

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Austin360 Studio Sessions - live concert series! 4/18/17

EXECUTIVE SUMMARY  

In the summer of 2016, Austin360 (the entertainment brand of Statesman Media, Austin, Texas) launched a live video concert series – STUDIO SESSIONS. The goal was to combine the skills of the company's video staff (editorial and commercial working together), put its renovated in-house video studio to use, bring audiences together around music (Austin is the Live Music Capital of the World, after all) and sell sponsorships.

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Rockers, Riders & Ribs became 13th month of revenue for daily paper 3/28/17

EXECUTIVE SUMMARY  

Rockers, Riders & Ribs was a community music and motorcycle festival hosted by the Longview News-Journal that drew over 10,000 attendees. It was a ticketed event that essentially became a 13th month of revenue for the paper in one day.

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Ultimate bargain 4/19/16

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The Tulsa World brings readers and potential advertisers to the garage sale of the year.

In just its third year, the April 2 Tulsa World Ultimate Indoor Garage Sale drew more than 8,000 people to an expo center at the state fairgrounds.

They lined up before the doors opened, some paying $10 to get in an hour early. While their mission was bargain hunting, they also had the opportunity to interact with Tulsa World employees about how to use the paper's free apps, classified and digital products, and to discuss issues regarding the newspaper.

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Chattanooga paper hosts HoHo Expo 11/21/13

EXECUTIVE SUMMARY  

There is one less week of shopping between Thanksgiving and Christmas this year. The paper's HoHo Expo offers local retailers this extra chance to reach holiday shoppers.

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The Dallas Morning News to present weekend of art and entertainment 9/19/13

EXECUTIVE SUMMARY  

AURORA 2013 to illuminate the Dallas Arts District Oct. 18-19.

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