Erie Times-News drives ad revenue using LEAP audience modeling 11/25/14

By Allie Farnsworth
EXECUTIVE SUMMARY   For the Erie Times-News, LEAP Media Solutions' audience-based advertising revenue development program proves "data doesn't lie." MORE

Tech startup is reviving revenue for newspapers ... at low or no cost 7/14/14

EXECUTIVE SUMMARY   SNPA members are among the first to hear about a new interactive solution from Curious Marketplaces that will help them drive revenue from items being sold in their community. Curious Marketplaces gives local newspapers the opportunity to provide residents with a cutting-edge marketplace where they can post listings and securely transact payment for buying and selling new and used items locally. Equally good for newspapers: the cost. MORE

Sell ads around a unique concept 7/10/14

Submitted by Pat Taylor, ad director, The Pilot, Southern Pines, N.C.
EXECUTIVE SUMMARY   Wonder & Joy: Instead of selling ads ROI, Pat Taylor and his staff in Southern Pines, N.C., focus on selling advertising into one holiday package. MORE

Share your best sales strategies for growing holiday revenue 6/10/14

EXECUTIVE SUMMARY   What's your best idea for recapturing the wonder and joy of the holiday season? Share your ideas on Content That Works' Facebook page and check back often for holiday marketing ideas and sales strategies. MORE

Home-grown innovation 4/22/14

By Jane Nicholes
EXECUTIVE SUMMARY   Palm Beach Sproutz mobile web-app proves to be a healthy idea! MORE

5 tips for driving revenue and audience with Mother's Day promotions 3/24/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY   Bring in the big bucks this May with Mother's Day contests, deals stores and spa cards. MORE

'Living Heroes' honored by Richmond Times-Dispatch 3/17/14

EXECUTIVE SUMMARY   With Memorial Day just a few months away, other newspapers might find this Best Revenue Contest idea to be something that would work well in their markets, too. MORE

Keys to success for any direct mail effort 12/31/69

EXECUTIVE SUMMARY   Within two weeks, space on a direct mail business card sold by a daily paper in New York was sold out and advertisers were lining up to be part of the next one. Learn what made this a highly successful revenue program. MORE

Victoria readers sell their belongings through Bargains361 2/6/14

By Donnis Baggett (reprinted from Texas Press Messenger)
EXECUTIVE SUMMARY   Bargains361 is like a consignment shop for readers who want to sell their items online but don't know how or have time. The newspaper handles the sale and earns a profit margin of about 35 percent. MORE

Fort Dodge school calendar generates $10,000 in revenue 12/31/69

EXECUTIVE SUMMARY   Here are some good tips for creating a local calendar for your school district. MORE

Local hospital sponsors pink bags for breast cancer awareness

Local hospital draws awareness to breast cancer with pink newspaper bags. More

10 Commandments of local news coverage

Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage. More

What works for McDonald's, works for classifieds, too

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time. More
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