'Living Heroes' honored by Richmond Times-Dispatch 3/17/14

EXECUTIVE SUMMARY  

With Memorial Day just a few months away, other newspapers might find this Best Revenue Contest idea to be something that would work well in their markets, too.

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Keys to success for any direct mail effort 12/31/69

EXECUTIVE SUMMARY  

Within two weeks, space on a direct mail business card sold by a daily paper in New York was sold out and advertisers were lining up to be part of the next one. Learn what made this a highly successful revenue program.

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Fort Dodge school calendar generates $10,000 in revenue 12/31/69

EXECUTIVE SUMMARY  

Here are some good tips for creating a local calendar for your school district.

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Church directories generate 100% new revenue 12/31/69

EXECUTIVE SUMMARY  

This simple, but effective idea, generated $12,000 in income for a daily newspaper in Virginia. And, it helped the paper further relationships with local pastors.

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Convert your football preview to a bundled 12-week campaign 12/31/69

EXECUTIVE SUMMARY  

Here’s how to turn that annual High School Football Preview into a 12-week campaign that gives advertisers great exposure, and will double or triple your revenue with just a single sales call!

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Blueberry Festival Magazine 12/31/69

EXECUTIVE SUMMARY  

The StarNews of Wilmington, N.C., earned $27,000 in revenue with the 10th anniversary Blueberry Festival Magazine. Learn what was key to the success.

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Hybrid Advertising (online and print) 12/31/69

EXECUTIVE SUMMARY  

A one-week hybrid sales blitz (print + online ads) greatly exceeded this small 7,000-circulation paper's sales goals, bringing in revenue of more than $100,000.

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Cause-marketing sections earn goodwill and $85,000 in Richmond 12/5/13

EXECUTIVE SUMMARY  

Second-place honors in SNPA's Best Revenue Contest go to The Times-Dispatch in Richmond for its cause-marketing sections, which are generating goodwill in the community and added revenue for the paper.

The success of the paper's program is largely due to the relationships the staff has built with decision-makers at organizations throughout the community.

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Booking Blotter App places first in Best Revenue Contest 12/31/69

EXECUTIVE SUMMARY  

A mobile app listing people who have recently been booked into the Palm Beach County Jail has earned The Palm Beach Post first-place honors in SNPA's Best Revenue Contest.

The app is sponsored by a local car dealer that wanted the paper to help it increase traffic to its website.

Since the app was launched in July, the Booking Blotter App has increased website traffic on the Earl Stewart Toyota website by 25 percent. And, the paper has generated revenue of $60,000 through this annual sponsorship.

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