Wonder & Joy: Instead of selling ads ROI, Pat Taylor and his staff in Southern Pines, N.C., focus on selling advertising into one holiday package.MORE
What's your best idea for recapturing the wonder and joy of the holiday season? Share your ideas on Content That Works' Facebook page and check back often for holiday marketing ideas and sales strategies.MORE
Palm Beach Sproutz mobile web-app proves to be a healthy idea!MORE
Bring in the big bucks this May with Mother's Day contests, deals stores and spa cards.MORE
With Memorial Day just a few months away, other newspapers might find this Best Revenue Contest idea to be something that would work well in their markets, too.MORE
Within two weeks, space on a direct mail business card sold by a daily paper in New York was sold out and advertisers were lining up to be part of the next one. Learn what made this a highly successful revenue program.MORE
Bargains361 is like a consignment shop for readers who want to sell their items online but don't know how or have time. The newspaper handles the sale and earns a profit margin of about 35 percent.MORE
Here are some good tips for creating a local calendar for your school district.MORE
This simple, but effective idea, generated $12,000 in income for a daily newspaper in Virginia. And, it helped the paper further relationships with local pastors.MORE
Here’s how to turn that annual High School Football Preview into a 12-week campaign that gives advertisers great exposure, and will double or triple your revenue with just a single sales call!MORE
Attach the newspaper's name and brand to the local high school football rivalry game, and you have the Citizen Tribune Kickoff Classic in Morristown, Tenn.
The two high schools serving Morristown and Hamblen County, the East Hurricanes and the West Trojans, play the game, sell the tickets and provide the concessions. The Citizen Tribune sells everything else, from souvenirs to Jumbotron ads to time-out sponsorships.
"They play anyway. We just make it a much bigger deal," said Mike Walker, sales and marketing director for the paper.More
When a 5,000 circulation daily can publish a 30,000-copy, 76-page magazine, the paper is doing something right. That paper is the Enterprise-Journal in McComb, Miss.
Since 2013, the Enterprise-Journal has published the glossy magazine once a year for its county public hospital, Southwest Mississippi Regional Medical Center. It brings in more than $60,000 for the paper and tells stories that otherwise might go unreported, according to Editor Jack Ryan.
The 2019 version came out this month and honored the 50th anniversary of a hospital that draws patients from six Mississippi counties and two parishes in neighboring Louisiana.More
The five newspapers in BH Media's Alabama Group signed up 77 new advertising accounts in about six weeks last year through an in-house sales competition called "Let's Play Takeaway."
The goal is to win new accounts away from competitors and regenerate inactive accounts. Advertising representatives compete among themselves for prizes ranging from $75 for the person bringing in the second-highest number of new accounts up to $500 for the salesperson who generates the highest amount of new revenue.
The competition is about to begin its third year.More