Naples Daily News' live event engages choice merchants 8/21/13

EXECUTIVE SUMMARY  

Newspaper's post-ballot cocktail reception and awards ceremony continued to engage advertisers after the ballot was over.

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New holiday content unveiled 8/15/13

EXECUTIVE SUMMARY  

Green Shoot Media releases suite of Christmas sections.

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Sales staff more than doubles revenue goal with parent magazine 7/2/13

EXECUTIVE SUMMARY  

The initial edition of a new parent magazine published by The Index-Journal in Greenwood, S.C., brought in double the revenue that the paper was expecting! As a result, Lakelands Parent will be published at least quarterly. Initially, the plan was twice a year.

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Second Amendment sale capitalizes on passion over gun rights 6/4/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."

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Bi-monthly magazine draws affluent readers 6/2/13

EXECUTIVE SUMMARY  

The Suffolk News-Herald has figured out how to make $125,000 annually with a bi-monthly community magazine.

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Newspaper puts business cards in the hands of 20,000 people 6/2/13

EXECUTIVE SUMMARY  

After sales commissions and expenses, The Courier News makes money on the first business card placement in this directory. The second (required) placement is pure profit!

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Puzzle books disappear fast in Greeneville 6/2/13

EXECUTIVE SUMMARY  

Puzzle Book generates about $1,500 in monthly revenue.

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Become the go-to vendor for local print products 4/24/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Local governments outsource printing. The sheriff's office, emergency management center and local schools may be ripe sources of revenue for your newspaper.

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Pediment Publishing helps newspapers increase revenue 3/5/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

If you think producing pictorial books will be a huge burden on your production staff, you're wrong. Let Pediment Publishing show you how easy it can be to earn added revenue.

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