Patrick Birmingham named to SNPA Board of Directors 8/19/14

Patrick Birmingham, president and publisher of the Knoxville News Sentinel, has been named to the SNPA Board of Directors to represent Tennessee newspapers. MORE

What sets winners apart? 8/11/14

By Jules Ciotta
There are two great differences that set winners apart from others. We like to think winners are just lucky to be in the right spot at the right time or that they were born into the right family. However, history tells us that there are things that winners do -- and winners of the past have done -- to make them winners. MORE

2014 SNPA Salary Survey now available 6/9/14

Eight-six SNPA members shared data for the 2014 Salary Survey, which is now available from the SNPA office. MORE

Developing leaders from within 5/26/14

By Jules Ciotta
The need to develop leaders from within is becoming increasingly important. Here are some steps to encourage energetic, loyal and hardworking front-line leadership. MORE

Assertive guidelines you can live up to 4/7/14

By Jules Ciotta
These six tips will help you take responsibility for your own actions and influence the way people see you. MORE

Recruitment outlook: The dawn of a new era 3/26/14

By 2018, Borrell Associates foresees a future where employers will spend 67 percent of their recruitment marketing budgets on digital services, 23 percent on classical digital advertising, and the remaining 10 percent on traditional media advertising. The details are in its latest report, "2014 Recruitment Advertising Outlook: The Long, Gray Line." MORE

Senate Finance Committee urged to reconsider tax on advertising 1/16/14

A proposed tax on advertising would have a devasting impact on our nation's economy and on millions of American businesses, SNPA and newspaper press associations across the country charged in a joint letter to Sen. Max Baucus of Montana, chairman of the U.S. Senate Committee on Finance. The letter urges the senator to reconsider the proposal included in the Discussion Draft on Cost Recovery and Accounting Language that would change the current tax treatment of advertising expenses. MORE

The future of legacy media 1/8/14

Borrell Associates' latest report, "The Future of Legacy Media: With 5 years of Digital Disruption Ahead, What Happens Next?," takes a look at what the future holds for local media. This 42-page industry paper represents a deep dive into how legacy media's audience and revenues are trending. MORE

Resolve to stay connected with SNPA 1/2/14

SNPA President Tom Silvestri is encouraging all members to spend 10 minutes a day with SNPA. Here are some suggestions for 2014. MORE

Six guidelines for delivering praise effectively 12/19/13

By Jules Ciotta
Praising employees is a delicate business. Some experts advise you to praise every employee every day, while others argue that daily praise will undermine your management efforts. Here are some issues to keep in mind when you praise. MORE
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