Ideas worth stealing: These strategies will help journalists earn news consumers' trust 2/13/17

By Joy Mayer, Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

Read the key findings, go deep on which strategies worked and search a database of almost 500 Facebook posts at TrustingNews.org.

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Newsrooms tackling agriculture: Start with inventory and build 1/31/17


By Tim Schmitt, project manager, GateHouse Media
EXECUTIVE SUMMARY  

You're the editor of a small-town paper in a community covered by sprouting corn fields, or majestically wrapped in wind-blown wheat. You know agriculture plays an important part in shaping the economics of your region, but how do you get at the heart of it? Here are some tips.

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Aiken Standard publishing free wedding, engagement announcements in 2017 1/24/17

EXECUTIVE SUMMARY  

Free wedding and engagement announcements will feature a standard-sized 2-column photo – which is about 3.5 inches wide and 5 inches deep – accompanied by a written description up to 500 words.

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How to connect with your mobile audience: 5 lessons from 2016 1/10/17


By Jean Hodges, senior director of content, GateHouse Media
EXECUTIVE SUMMARY  

Due to the overwhelming number of readers accessing their news digitally, 2016 saw huge strides in the development of mobile news.

After a year of developing mobile audiences using tools that focused on providing them with more engaging content, more quickly, we've found five ways you can easily adapt to suit your own mobile audience.

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3 ways newspapers can better serve readers in a post-election world 11/22/16


By Jean Hodges, senior director of content, GateHouse Media
EXECUTIVE SUMMARY  

The election may be over, but that doesn't mean journalists can put their collective feet up and relax. With all the attention placed on the way the media covered the election, it's vitally important to learn from what we heard from readers and use it in our planning going forward.

GateHouse Media has a few ideas for how journalists and newsrooms can get to the heart of what matters most to their readers in this post-election world and write the stories that will have the most impact on the communities they serve.

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Buy an ad, get one free 11/8/16

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The Sumter Item's new TV book sold out of advertising before its first issue, making Editor and Publisher Jack Osteen a believer in the concept.

"If you don't have it, and you don't already have a good TV product on the weekends, then it's worth doing," Osteen said.

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Why great storytelling starts with visuals, planning 11/1/16

EXECUTIVE SUMMARY  

The Sarasota Herald-Tribune's recently published “What happened to Mason?” is a seven-part narrative by Chris Anderson on the mystery behind a missing solider. In addition to superb storytelling, the newsroom devoted a great deal of effort to the visuals.

Jennifer Borresen, the newspaper's projects visualization editor, explained the importance of telling stories visually in high-end projects and the lessons she learned from the creation process.

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Increase newsletter engagement with A/B testing 10/18/16

By John Crouch, social media coordinator, GateHouse Media's Center for News & Design
EXECUTIVE SUMMARY  

For newsrooms, A/B testing can be a powerful tool for gaining insight into audiences to see how best to engage with readers.

Earlier this year, StarNews participated in A/B testing with the newsroom's Facebook account, testing which types of content struck more of a chord with followers. The staff was able to establish some important best posting practices. Read about them here!

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Here’s some trivia: What’s worth your while? Quizzes 9/12/16

By Tim Schmitt, project manager, GateHouse Media
EXECUTIVE SUMMARY  

You've got a whole checklist of things to do, so why carve time out of your busy schedule to post a quiz on your website? You might be surprised at the return on time investment.

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Databases for education reporting and back-to-school coverage 8/30/16

By John Crouch, social media coordinator, GateHouse Media's Center for News & Design
EXECUTIVE SUMMARY  

Schoolhouse (reporting) rocks, because of the infinite amount of reporting to be done, but can also be a little overwhelming for the same reason. Here are some favorite databases for school data that all reporters ought to have in their arsenal.

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