The beauty of the SMART-Flap is its unusual index tabs for a newsprint supplement. By processing two webs in different special widths and a staggered fold, the first four pages are narrower than the following pages. The two visible 3cm-wide tabs on the right-hand edge offer various categorization and additional ad options.MORE
A new weekly automotive section in Anderson, S.C., has turned around the paper's automotive category, which had been down year over year. Now, the paper is seeing a significant weekly lift in revenue.MORE
Instead of invoicing, Community News Publications runs credit card payments for ads when the paper is delivered. This helps cash flow and keeps ad reps focused on selling new contracts – not collecting money.MORE
Turns out the idea of shopping in pajamas brings scores of people to a local mall, and can attract sponsors and advertisers to your paper.MORE
A coupon-targeting spadea wrap on the Sunday comics is generating $70,000 in annual revenue in Wheeling, W.Va.MORE
Local hospital draws awareness to breast cancer with pink newspaper bags.
Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage.
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.