100-page magazine celebrates Galveston's 175th anniversary 2/11/14

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Five months of planning went into a magazine celebrating Galveston's 175th anniversary. It paid off with subscribers and advertisers alike, generating $40,000 in gross revenue. Samples of the magazine are available to SNPA members upon request.

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Deluxe print performance at The Dallas Morning News 12/5/13

By Jane Nicholes
EXECUTIVE SUMMARY  

This high-end lifestyle magazine in Dallas focuses on really, really affluent audiences. Some 95,000 copies are distributed monthly. About half are delivered with Sunday editions of The Dallas Morning News to specific ZIP codes.

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Four major car milestones give papers a chance to boost sales 11/7/13

EXECUTIVE SUMMARY  

The year 2014 marks the 100th anniversary of Dodge, 50th anniversary of the Ford Mustang and 25th anniversary of both Lexus and Infiniti. It's a great chance for newspapers to deliver advertising products that promote the heritage of these four car brands.

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A step-by-step guide to starting a magazine 10/24/13

EXECUTIVE SUMMARY  

If your newspaper is not publishing frequent niche publications and doing it correctly, you're missing out on significant revenue. Here's a 10-step plan.

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Special section helps breast cancer fighters become survivors 10/3/13

EXECUTIVE SUMMARY  

Content That Works will donate $50 to the American Cancer Society with each purchase of its "Surviving Breast Cancer 2013" package.

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Content That Works offers new holiday gift guide content 9/19/13

EXECUTIVE SUMMARY  

This year, Holiday Gift Guide clients have the option to localize/customize their gift guides with Local Spotlight, a new custom content solution from Content That Works.

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Fix it? Sell it? 9/11/13

By Mary Ann DeSantis, special to the SNPA eBulletin
EXECUTIVE SUMMARY  

The popularity of HGTV's ubiquitous "Love It or List It" series sparked an idea for a 28-page tab that was inserted in five community newspapers owned by Tampa Bay Newspapers.

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A 57-year hiatus 9/4/13

By Mary Ann DeSantis, special to the SNPA eBulletin
EXECUTIVE SUMMARY  

When football returned this year at Stetson University, The West Volusia Beacon seized the opportunity to produce a 60-page special section, called "Halftime is Finally Over!"

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Green Shoot Media unveils Health Care Reform content 7/24/13

EXECUTIVE SUMMARY  

Green Shoot Media's new Health Care Reform section gives newspapers an easy-to-print, easy-to-sell option for driving readership and revenue around this important topic.

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'How-to' guide proves popular in Oak Ridge 6/3/13

EXECUTIVE SUMMARY  

How to choose an attorney, the right windows, and assisted living facility ... and more!

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Local hospital sponsors pink bags for breast cancer awareness

Local hospital draws awareness to breast cancer with pink newspaper bags.

10 Commandments of local news coverage

Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage.

What works for McDonald's, works for classifieds, too

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.

 
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