Four major car milestones give papers a chance to boost sales
Big automotive opportunity in 2014
Next year is shaping up to be a lucrative opportunity for newspapers to grow automotive ad revenue, as four car brands will be celebrating major milestones in 2014 – and will likely want to publicize it.
The year 2014 marks the 100th anniversary of Dodge, 50th anniversary of the Ford Mustang and 25th anniversary of both Lexus and Infiniti. As the new-car market continues to strengthen, it's a great chance for newspapers to deliver advertising products that promote the heritage of these four car brands.
To help publishers capitalize on it, Green Shoot Media has created four sections that celebrate each of these milestones:
They can also be used online at no extra charge, giving papers a chance to connect with readers who are passionate about their cars. For example, the Ford Mustang is one of the most popular enthusiast cars in the world, and papers could ask readers to share photos of their Mustangs as part of the promotion. Newspapers could post the stories from Green Shoot Media along with photos from local Mustang owners as part of their online coverage, then sell a Web sponsorship to the local Ford dealer to pay for it.