Keep online contests simple and fun
By Jane Nicholes
EXECUTIVE SUMMARY
With Valentine's Day just around the corner, BH Media Group's newspapers are finding success with their Cutest Couples contest. This contest and others are helping the papers and local businesses collect hundreds of email addresses for future promotions.
MOREOnline contests generate revenue and buzz
By Jane Nicholes
EXECUTIVE SUMMARY
Contests conducted by BH Media Group papers have three goals: generating revenue, collecting email addresses for local newspaper databases and fostering reader engagement. With the help of a team at the corporate headquarters, the company's papers in 10 states are bringing in new and incremental revenue with contests.
MOREGreat Green Giveaway offers readers a chance to win pot of gold
EXECUTIVE SUMMARY
The Chattanooga Times Free Press is inviting readers to enter its Great Green Giveaway – in honor of St. Patrick's Day.
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