Evaluating your expense model: Potentially a big win for your bottom line 2/24/15

By Bob Terzotis, vice president, Mather Economics (special to the SNPA eBulletin)
For most executives, keeping up with the rapidly changing publishing business has required them to "up their game" and rethink their approach to managing revenues. To compensate for shrinking print advertising revenues, publishers are placing greater emphasis on digital revenues, finding ways to effectively move print advertisers to digital advertising and counting on circulation revenue to play a much larger role in the total revenue picture. Often, newspaper executives focus only on their expense line during budget season or when revenue isn't meeting expectations. However, strategic operational expense adjustments are necessary to maintain profitability and warrant the same level of focus as revenue – especially for departments that require a significant portion of your operating budget. MORE

Hearst Newspapers to install NEWSCYCLE Solutions' circulation system 2/10/15

Newscycle's cloud-based circulation software will bring new revenue opportunities to Hearst properties. MORE

Activation fees: What newspapers can learn from the services industry 1/27/15

By Chris Christian, vice president, Mather Economics (special to the SNPA eBulletin)
If your newspaper is not charging activation fees for new subscription accounts, you could be missing out on a significant potential revenue source. Activation fees are commonplace in the service industry and, in recent years, also have been getting the attention of newspapers. MORE

Why one size doesn't fit all 1/13/15

By Matt Lindsay, president, Mather Economics (special to the SNPA eBulletin)
Publishing has become a tough business. Gone are the days of relatively easy profits and high margins. Advertising revenue no longer covers all the overhead expense and subsidizes the cost of subscriptions, so readers pay a fraction of the cost to produce and deliver the product. The Internet and new digital distribution channels have forever changed the economics of the publishing business and the relative balance of advertising versus audience revenue. What are the implications for revenue growth and the profit maximizing pricing strategy under this new paradigm? MORE

Top Revenue and Audience-Growth Ideas 12/16/14

For just $35, receive a 23-page PDF highlighting Top Revenue and Audience-Growth Ideas shared by SNPA members. As a bonus, the last page of the report includes a link to a PDF version of a PowerPoint presentation on this same topic at the 2014 News Industry Summit, led by SNPA President Charles Hill Morris and Steve Gray. MORE

Florida publisher selects NEWSCYCLE Solutions for circulation software and cloud deployment 9/16/14

Tampa Media Group adds circulation software and extends hosting agreement for all Newscycle systems. MORE

BH Media Group selects MediaSpan's CirculationPro 3/17/14

CirculationPro will be deployed across much of BH Media Group, replacing a variety of circulation systems. Publications to be deployed include the Omaha World-Herald, the Tulsa World, the Richmond Times-Dispatch, and The Press of Atlantic City. MORE

Newspaper thanks carriers in full-page ad 2/20/14

On Thursday, Feb. 13, a winter storm shut down central Virginia as it made its way through the Southeast. In spite of the storm, Richmond (Va.) Times-Dispatch carriers put forth extra effort to reach subscribers. View the full-page ad that the paper ran to thank them! MORE

Alliance for Audited Media celebrates 100 years 1/29/14

The Alliance for Audited Media is celebrating its centennial this year. AAM was founded as the Audit Bureau of Circulations in 1914 to bring order, standards and credibility to the emerging advertising and mass media industry. Today, it remains a highly respected organization immersed in a media world in transformation, delivering a diverse range of print and digital audit services, information and expertise. MORE

Max Heath, Mike Zinser inducted into Circulation Director Hall of Fame 1/22/14

Max Heath and Mike Zinser are the latest inductees into the Circulation Director Hall of Fame. MORE
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