With unanimous support, the board of directors of Certified Audit of Circulations is recommending a merger with the Alliance for Audited Media to help keep audit rates low, ensure easy access of independently verified data to media buyers, and enhance customer service. Pending approval by both CAC and AAM members, the merger is expected to be complete this summer.More
A four-page wrap provided a lighthearted approach to subscriber renewals: blank space to illustrate what they would be missing without their local paper.MORE
Association of National Advertisers issues call to members to demand quality certification from publishing partners.MORE
Is your publication's goal to reach newcomers quickly and to become relevant to them in their new home? If so, here's a win-win for you and your local Chamber of Commerce.MORE
Here is what I consider the best sampling program – ever: hospital delivery. This could be sponsored by an advertiser, or from public donations, or you can make it your community contribution. You can do any or all of these – just do the delivery and let the sponsorships come in.MORE
NEWSCYCLE Solutions' SubscriptionLink is a self-service customer portal for managing print and digital subscriptions.MORE
In two south-central Georgia towns about 31 miles apart, newspaper readers wanted the same thing: more than one printed edition a week, please.
That's what Boone Newspapers Inc. found out when it recently bought the Cordele Dispatch and the Americus Times-Recorder. Starting Aug. 22 in Americus and Aug. 29 in Cordele, readers got their wish.
As of this week, both papers now come out on Wednesdays and Saturdays instead of only on Fridays. And executives in both places, General Manager Chris Lewis in Cordele and Publisher William Hand in Americus, use the same word to describe community reaction: "excited."MORE