Certified Audit of Circulations merger with Alliance for Audited Media completed
Members of the Certified Audit of Circulations voted unanimously to support a merger with the Alliance for Audited Media. One hundred percent of the votes cast were in favor of the merger with more than 30 percent of members voting. AAM's membership also overwhelmingly supported the merger with 99 percent approving it. With support from both memberships, the merger was completed on May 29.
"Media buyers have benefitted from the close working relationship of AAM and CAC for several years," explained Kathy Heatley, vice president, local publishing investment, Starcom Worldwide, and CAC board chairwoman. "This merger completes the transition and ensures a cost-effective way for media companies and buyers to exchange the data needed to make informed decisions in a trusted environment."
The completed merger eliminates many duplicative costs for business and compliance activities including board meetings, tax filings, state registration, legal fees, public accountant fees and more. AAM is using those cost savings to maintain CAC members' current fees and expenses.
AAM's CEO, president and managing director Tom Drouillard added, "The merger is an important legal step in formalizing our relationship with CAC members. We're gratified to have received such an overwhelmingly positive response and look forward to continuing our mission to develop media assurance programs that help quality publishers and media buyers transact with trust."
CAC became a subsidiary of AAM in 2012 with the goal of providing the market with easy-to-access, comparable news media data and cost-savings opportunities for publishers. This merger is the last step in integrating the two organizations.
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